Website is currently online on http://uk.betxpert.com with live data. Design must comply with data currently present online.
In some areas it's a matter of a final touch, while in other areas a bigger coherence is needed.
We need an overall guidance and bigger coherence in regards to fonts, headers, containers/boxes, navigational elements and content, which currently does not follow an overall style (ie. buttons are not similar in style, index pages in each section have different styles in secondary navigation: tabs, pills, and/or buttons, etc.).
The main focus on the website is sports betting. We consider ourselves a media, comparing ourselves to general media websites. Our uniqueness is content, along with a strong community.
Our business is built on advertising and referral/affiliate deals, with the latter being the primary one. Hence, our overall aim is to generate clickthroughs to the advertisers present on the website, while branding through advertising is also an important element of the design.
The website is rather information heavy, and we are seeking a good balance between graphics and information/text.