Optics Central

thank you

AU$1109 paid

42 custom designs

17pre-qualified designers

Learn more about Website Design Contest

Winning design #40 by Intricate, Website Design for Optics Central Contest
Gold Medal

designed by Intricate

Project description

We are an e-commerce business selling telescopes, binoculars, microscopes and other optical equipment for recreational and professional purposes. 

This is our current website: https://www.opticscentral.com.au/

Our target demographic is predominantly men aged 25 - 64 who are interested in astronomy, science  and travel. 

We are looking to modernise our current website to appeal to contemporary Australian trends but we would like to keep our current colour scheme. It needs to have a similar user browser experience focusing on ease of use and not drastic changes to our current layout. 

As our customers are predominantly masculine who are more technical and introverted, the website design must be aesthetically attractive to this demographic, portray a modern and futuristic flair to convey our brand image of a trustworthy and experienced optics dealer leading the Australian market, and encourage them to browse and research independently.

The website should also be less text-heavy, conveying as much information in a subconscious manner as possible (ie. using logos,  icons, shorthand).  


Read full brief


  • Hello
    Please give your precious feedback, if you need any changes then please let me know..thank you..hope you like it #41
  • Hello,

    This is my design for the homepage its modern and not too colorful so it fits with the demographics.

    Please tell me what you think and notify me of any changes you want made. #38
  • Respected Sir/ Mam,

    This is my design submission for this contest. I have made this design as per your brief.

    Please rate this design and feel free to let us know the required changes you want in this design, So that your expectation can be met.

    Awaiting for your kind feedback.

    Thank you! #37
  • Thanks for the comment. I made changes.
  • This is clean, less scattered header, beautiful new design. #32
  • In this version, header has been redesigned. #31
  • I like this feature but in the wrong spot #30
  • I like this feature but in the wrong spot #30
  • What changes can i make? #30
  • Hello
    This design is according to latest website culture, please give your feedback if you like the design, and if you need any changes ...feel free to ask

    Thank you #29
  • page3 #28
  • page2 #27
  • page1 #26
  • Updated menu design. #25
  • Image banner revised. I have used stock image in the banner. #22
  • Hi CH,

    I have submitted my 1st design in your contest.

    Please rate this design and feel free to let me know the required changes
    you want in this design.

    So that your design expectation can be met.


    Regards/WebStar #21
  • In this design, I target one color which is your logo's color on white background. #20
  • In this version, web site is made based on white background and section by section which is best kind of design nowadays. #19
  • Version 4 #18
  • In this version, product section has been separated. #17