What is a good logo?
#1
Posted 11 October 2012 - 09:23 AM
Z
#2
Posted 17 October 2012 - 10:13 PM
Edited by zeca, 17 October 2012 - 10:16 PM.
#3
Posted 18 October 2012 - 12:42 AM

#4
Posted 18 October 2012 - 03:29 AM
#10
Posted 23 October 2012 - 07:44 PM
You're so right. I agree with you. Yes, some people are more fortunate. But the client also develop aesthetic direction

After a few months here in DC, I question myself about what is a good logo. is hard to understand, start believing that good logo does not exist and that all depends on the client's final approval. I've watched dozens of contests where the winner in the eyes of the community of designers, not far from deserved to have won that contest because it was a weak logo, or copied, or did not know how to use colors, alignment, fonts etc etc etc. The client dictates the final judgment, and for good or bad, just respect by the final result. but honestly, it is often frustrating, I've heard on this forum that a logo is done in 15 minutes, I was shocked, shocked beyond think it's a lack of respect for the end customer. So, what is a good logo? a very good designer that we can be, I think as a professional, which is often a matter of luck. and that's why we all work so we can have the luck to make ... a good logo.
Z
#11
Posted 24 October 2012 - 12:14 AM
A good logo in my opinion is clear and should easily identify what the company/service does. It should also be able to stand the test of time.
#12
Posted 24 October 2012 - 09:00 AM
Sorry. My English is not very good. I wish I could tell my mind.
You're so right. I agree with you. Yes, some people are more fortunate. But the client also develop aesthetic direction... Always the best design win.
#13
Posted 24 October 2012 - 09:47 AM
In the end, unfortunately, it's the CH's loss if he/she selects what may not be the most appropriate logo to represent their company or service. In the majority of cases, their personal tastes get in the way of making rational decisions. A designer might come up with a very clever design with good use of color and proper kerning, but many clients won't even notice; they'll choose the "nice and shiny" one that looks like it's been coated with 40 layers of varnish
^ This.
I've only been here a week and I've already seen that most CHs have no idea what good design is. With their logo selection and judgement, you'd think they are still living in the dark ages of the 1990's of websites and design. Flashy neon colors, wacky comic sans typography, scrolling marquees and all.
15 minutes for a logo? Even the simplest one should take at least twice that time to get to a stage of perfection. I'm currently working on a three-part logo for a contest here and I've completed one part so far, which took me ~3-4 hours alone.
#16
Posted 26 October 2012 - 04:49 AM
#18
Posted 26 October 2012 - 02:12 PM
I hate when that happens, when the CH doesn't even follow his or her own brief. I know the CH may have a change of heart midway through the competition  some then update the brief to reflect their new changes (which is a good thing) but most don't so this. So in the end it's a guessing game.Hi kowan, you're right, but often the CH asks one thing in brief and then the end result is different, it is best you submit just one logo and waiting for the rating to see what he wants, likes, etc.
#20
Posted 30 October 2012 - 02:41 PM
1 user(s) are reading this topic
0 members, 1 guests, 0 anonymous users