I would be interested in hearing what people think of the latest Pepsi logo. I've liked their progression over the last 2 decades, until I saw there latest offering a few months back. I don't really think its that attractive. Your thoughts?
2009 Pepsi Logo
I would be interested in hearing what people think of the latest Pepsi logo. I've liked their progression...
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#2
brandyarnold
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Posted 19 December 2009 - 01:24 AM
Brewman, I agree with you... they were on a good path of improvement since their inception, until this last one...
But, more interestingly - they paid several hundred million dollars for the re-branding, and the 27-page design brief from the firm that created the new logo is completely asinine. I can't believe someone created this for Pepsi, and even more unbelievable is that they bought it!
You can download the design brief here: Pepsi Logo Design Brief: Branding Lunacy to the Max | New Ideas | Fast Company You'll have to skip past the ad on the opening page.
When i first saw this, I thought it had to be a joke. A part of me hopes that it is a joke and I just haven't figured that out yet... Check it out, I want to know what other people think of this!
But, more interestingly - they paid several hundred million dollars for the re-branding, and the 27-page design brief from the firm that created the new logo is completely asinine. I can't believe someone created this for Pepsi, and even more unbelievable is that they bought it!
You can download the design brief here: Pepsi Logo Design Brief: Branding Lunacy to the Max | New Ideas | Fast Company You'll have to skip past the ad on the opening page.
When i first saw this, I thought it had to be a joke. A part of me hopes that it is a joke and I just haven't figured that out yet... Check it out, I want to know what other people think of this!
Brandy
#3
jiaix
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Posted 19 December 2009 - 11:09 PM
muahaha ... dude, it's an emoticon ... not bad, not bad, good for animations and toys, easy to relate, can extort a ton of money with it through kids ... brilliant, breathtaking
as to the 'explanation' - well how exactly would you explain art to a dead rabbit without losing your diginity and poise? of course you'll make comparisons that are so blatant they look obscene.(i mean it's considered to be a bad image for a corporation to think like a corporation and if they'd came out with the aforementioned reasoning they'd be crucified in the media)
as to the 'explanation' - well how exactly would you explain art to a dead rabbit without losing your diginity and poise? of course you'll make comparisons that are so blatant they look obscene.(i mean it's considered to be a bad image for a corporation to think like a corporation and if they'd came out with the aforementioned reasoning they'd be crucified in the media)
#4
Astel
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Posted 30 March 2010 - 02:29 AM
I agree. I think the new logo is a little soft. It's looks more like a skin care product or something. Interestingly enough, the original logo was pretty modern considering how long it was around. Much bolder than the new one. Shouldn't mess with a good thing sometimes...
#5
mgray
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Posted 30 March 2010 - 03:09 AM
The more you have it around the more it grows. The design group that did it is led by a really good designer, when not caught up in the bottom line. Peter Arnell was taught by some of the best and learned before computers became a handicap to design. Sure we can do things faster and quicker, but sometimes you have to miss a t-square or something done by hand. The creative or design brief is long, but that's the problem today with design–how much of it is done by a brief or research? Not enough, and maybe it is just pretty pictures? Not saying I like the new design nor should they have paid 1M for it, but there is some background in who did it and why it was done. Peace.
#6
bubble
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Posted 07 April 2010 - 06:04 AM
I think the old logo was too strong in people's mind and now is like they are facing a new product. Personally i don't find the new one that good, although is modern and can't blame the idea behind.
It is less visible. I was walking few days ago and saw some banners on the street for pepsi.
Even the outdoor advertises seem to be a bit faded and not visible. Even the colors, saturated green, orange, pink, it's a bit too much of an upgrade.
The old one was much stronger. Now is like i'm having a new brand of drinks.
It is less visible. I was walking few days ago and saw some banners on the street for pepsi.
Even the outdoor advertises seem to be a bit faded and not visible. Even the colors, saturated green, orange, pink, it's a bit too much of an upgrade.
The old one was much stronger. Now is like i'm having a new brand of drinks.
#7
EMkaaY
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Posted 12 May 2010 - 08:57 PM
When I first saw this thing printed on a label of a bottle I thought someone made a mistake printing it...
A good example of using emoticons as or in a logo is chiquita bananas: designed.nu | Chiquita logo
I don't like the idea behind pepsis new logo :/
A good example of using emoticons as or in a logo is chiquita bananas: designed.nu | Chiquita logo
I don't like the idea behind pepsis new logo :/
#11
like an angel
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Posted 04 June 2010 - 04:41 PM
check these out 
found them while googling the new logo
LOOOLLLL
found them while googling the new logo
LOOOLLLL
♥ Selma ♥
DesignContest on Facebook
#12
aset
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Posted 07 June 2010 - 10:21 PM
If that is meant to be an emoticon it looks like a smiley face with an awkward smile to me. Like that smile you do when you're not too sure about something.
There is something not quite right about that middle vector. It just doesn't have a good 'flow' to it.
I much prefer the old one as well. Gives the company a stronger stance I believe.
Several hundred million for re-branding i'd take that though
There is something not quite right about that middle vector. It just doesn't have a good 'flow' to it.
I much prefer the old one as well. Gives the company a stronger stance I believe.
Several hundred million for re-branding i'd take that though
#14
mmhide
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Posted 09 June 2010 - 04:02 PM
For me, I want to know the reason why to change the logo. Its understandable to redesign a logo to be more clean and outstanding like Sprite and amazon.com, but the pepsi one doesn't make that much impact on me as those redesign logos. I think maybe pepsi want to innovate the the whole image of the company.
#17
MParts
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Posted 25 June 2010 - 09:37 PM
check these out
found them while googling the new logo
LOOOLLLL
Nice
this examples makes almost as much sense as that smiling faces 
But people, just think... These new logo designers had to write something for this much money even if they do not believe in that They kind of..."You know guys...we made nice logo, but if we want get money we now need to think of realy super awesome background story"
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