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Hello, DC members!

corporate identity design dealing with clients marketing

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#1 calado

calado

    Junior Member

  • Designer
  • 1 posts

Posted 18 August 2014 - 01:30 AM

Hey, everyone!
I am new here and would appreciate any tips from more experienced users.
So far, by browsing the logo contests, one thing I noticed is that the briefs are usually very short and a lot of clients do not give out much more information other than "what they want" – they don't say anything about their business, they target audience, their competitors...
I have a degree in Marketing & Advertising, and consider that kind of information very relevant when establishing an identity.
Does anyone has the same perspective? If so, how do you deal with this lack of data?
Thanks!
:-)





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