Jump to content

  • Free consultations and support
  • Live chatClick Here for Live Chat
  • Call ico 1888-906-1888
    Phone support: Open

    Ready for your call :)

    Our business hours:

    Mon — Fri, 2am — 8pm (EST)

    US & EU support teams

    Phone support: Closed

    We are back in: 1h 20m

    Our business hours:

    Mon — Fri, 2am — 8pm (EST)

    US & EU support teams

Nickelodeon cleans up!

  • Please log in to reply

#1 NationDesign


    Junior Member

  • Designer
  • 13 posts

Posted 01 October 2009 - 08:50 PM


I was watching nick with my daughter and noticed the lack of slime and a new logo design. Nickelodeon would be a true designer's dream for branding!

You can check out the newest nick brand design here:

Nickelodeon cleans up: idsgn (a design blog)

I need some time to decide what I think. Perhaps some rainy days on the weekend with my daughter will help shape my opinion. But, my daughter likes the old logo better and I am not the target audience, right?


#2 DesignsbyALX



  • Designer
  • 65 posts

Posted 02 October 2009 - 09:38 PM

I think the old one was better, more playful and toony... Never change a winning formula ;)

#3 Coy


    Elite Designer

  • Designer
  • 2534 posts

Posted 02 October 2009 - 09:42 PM

noticed the change when I was waching it myself. lol

I don't like/dislike it I'm kinda neutral. The kids really didn't notice though, untill I pointed it out. Now if spongbob turns green or something they'll think something is wrong with the tv. hahaha

I remember the first one that had the rainbow colors.. dang I'm old.

#4 Geko



  • Designer
  • 77 posts

Posted 06 October 2009 - 05:24 AM

I got used to the old logo, the new typeface looks weird, maybe it would work for their subrand teennick or something, I like the idea tho. Having a single "nick" will get all the subrands identified as nickelodeon brand.

Love the color since im a orange fan

#5 bschall23


    Apprentice Designer

  • Designer
  • 29 posts

Posted 06 October 2009 - 05:40 PM

It really kind of reminds of Nintendo. The type face is similar.
looking through the past variations, I think I like the last logo best with just "Nick" in side the splash instead of the whole name.

#6 danuyudhist


    Junior Member

  • Designer
  • 19 posts

Posted 07 October 2009 - 11:18 AM

I don't like a new one.. this typeface is very usual and similar to many other brand cmiiw

I like the old one, very cartoon style, and i love the changing background on the logo... this is so great

#7 Brixtonian


    Apprentice Designer

  • Designer
  • 12 posts

Posted 07 October 2009 - 01:59 PM

the old one makes more sense to me, seems more childish. bschall23 you're right, it reminds me of nintendo too

#8 TheNutz



  • Designer
  • 57 posts

Posted 12 October 2009 - 11:39 AM

i'm not in the target but i love it.
look at this http://www.idsgn.org...sisters-new.png
the only problem i see is that it doesn't look good on small size

#9 jmillgraphics


    Junior Member

  • Designer
  • 20 posts

Posted 22 October 2009 - 12:30 AM

I super love the new logo. The old was good too, but the new one is great. I have a 3 year old son, and let's just say I get to watch a lot of Nick and Nick Jr. lol. I think the new logo fits very well with their identity and campaigning. They talk about families and kids doing things fun together, and I think the new identity does a good job of showing family. The old one was aimed more at just the kids. Besides it could be worse (ack... ah...pepsi... guah ah.. ahem) LOL.


Edited by jmillgraphics, 22 October 2009 - 12:32 AM.
forgot to add something

#10 monimen


    Junior Member

  • Designer
  • 10 posts

Posted 23 October 2009 - 10:57 PM

Posted Image

The Brand name is too long and 1 long word.. It needs a logo rather than a logotype.. old one's splash was not unique but it also was a logo.

And the result its nickelodeon.com goes to nick.com :

Posted Image

Ok, here is the idea, they gonna cut the name to "Nick" .. how creative ... :|

#11 shefshef019


    Senior Member

  • Designer
  • 131 posts

Posted 24 October 2009 - 09:40 PM

The new logo just doesn't have enough personality. I think the classic splat (or sometimes a blimp or other shape) makes perfect sense for the fun channel that brought us Doug, Double Dare, Rocko, and Ren & Stimpy. The new logo seems to bland and conservative. Powdered Toast Man would not approve :p
Designs by Jenna Sheffler: Professional portfolio
Design Intervention: Freelance graphic and web design
Technicolor Carnival: One-of-a-kind handmade jewelry and gifts

#12 AXEL89


    Apprentice Designer

  • Designer
  • 16 posts

Posted 25 October 2009 - 09:47 AM

Well, the last one made me think of something fun and for kids(also because i grew with it), the new one reminds me of the N channel, not for kids.

#13 zugraphi


    Apprentice Designer

  • Designer
  • 4 posts

Posted 03 November 2009 - 12:11 PM

If I may add my opinion to the discussion, I feel the logo on it's own is not as strong as the old one, but as a logo family, I think the whole system is very recognized while maintaining a good shift from one subrand to another.

#14 5cupsofcoffee


    Junior Member

  • Designer
  • 8 posts

Posted 03 November 2009 - 02:10 PM

I like it. The brand has become much more than just the logo. By simplifying it they can attach it to their total brand image without looking too busy.

#15 kcedge


    Apprentice Designer

  • Designer
  • 3 posts

Posted 09 August 2010 - 02:18 AM

like the new one but i loved the old one... i feel like the old one appeals to children more.

#16 stratopeter


    Junior Member

  • Designer
  • 10 posts

Posted 09 August 2010 - 08:56 AM

I think the old one was more concise and fun. The new logo looks just like any random toy manufacturer. It reminds me a bit of playmobil ( http://upload.wikime...aymobil.svg.png )...

And I'd also never associate the i with the outline of a child (which is written in the article)... Our perception is so conditioned to look at letterforms that a small change in a letter just doesn't have enough strenght to be seen as something different. At first I thought it was a reference to the old logo because it looks like the point of the i drops of the stem.

#17 braja



  • Banned
  • 12 posts

Posted 09 August 2010 - 11:49 PM

For me, the old logo is iconical. Even at large distances, I know what it is.
(I think this is also the case with others)
If something "must" be changed, possibly I changed the interior of the logo. Maybe just a short name?... (As someone already said)
Splash would certainly kept!
For example, McDonalds. There are a hundred variations, but one distinctive thing never changes.
(Maybe not a good comparison but now it's my thought)

Please consider, not twice ... many times before you decide.


#18 amir



  • Designer
  • 82 posts

Posted 11 August 2010 - 04:16 PM

I like the old version, looks better.
more playful, Children's Friendly and cartoony...

#19 NDHdesign


    Junior Member

  • Designer
  • 12 posts

Posted 11 August 2010 - 08:13 PM

I liked the old logo better... but then again I grew up on nickelodeon. It seems like it still hasn't lost its baby fat.

#20 bzDD


    Junior Member

  • Designer
  • 12 posts

Posted 11 August 2010 - 08:51 PM

iT is about the target audiences.
I agree that even the kids do not notice thechange and they are watching this channel in daily basis!
As long as recognizable, they know it is Nickelodeon!

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users