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Logo Design questions to ask a client

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#1 Onvx


    Apprentice Designer

  • Designer
  • 230 posts

Posted 12 December 2003 - 04:35 PM

I am trying to get more guranteed logo contests and I would like to get a list of questions to ask clients about their logo needs.

So lets say a client just says I need a logo for XYZ.com, what questions would you ask them?


#2 DDD



  • Banned
  • 150 posts

Posted 12 December 2003 - 04:43 PM

These are the things I like to know:

1. colors desired if any.

2. any adjectives to describe the company or a quick paragraph about the company.

3. Geograhic location.

4. website url if any

5. Competitors site or logo (it is always nice to try to out do the competition).

6. Any info on target audience.

I know that seems like alot. But it is good to ask alot than to ask too little.

Now since this is a web arena and non personal.

1. Ask for paypal verification

2. Any personal info such as business location, IM or AIM, email address.

3. If a small deposit can be made then cool.

Just my .02

#3 Neupix


    Design Team Member

  • Designer
  • 1,146 posts

Posted 12 December 2003 - 08:36 PM

what are the logos being used for? e.g. print, web, etc.

what format would they like the logo in?

If being used for web, what specific size and/or colors need to used?

#4 Shyflower


    Apprentice Designer

  • Designer
  • 168 posts

Posted 22 December 2003 - 12:28 PM

What does XYZ do? Is it an Internet only or Brick and Mortar?

How will the logo be used? Web, print, billboard, stationary.

Layout. Should it be banner sized or able to be off to the side?

Is there included text (slogan or such)

Format vector or rastor?

Length of the competition.

What's the prize?



I think you should also put in the rules that designers need feedback!

You might have several ideas but why keep submitting if they are all the wrong color, wrong font, wrong layout, etc.

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