Jump to content

  • Free consultations and support
  • Live chatClick Here for Live Chat
  • Call ico 1888-906-1888
    Phone support: Open

    Ready for your call :)

    Our business hours:

    Mon — Fri, 2am — 8pm (EST)

    US & EU support teams

    Phone support: Closed

    We are back in: 1h 20m

    Our business hours:

    Mon — Fri, 2am — 8pm (EST)

    US & EU support teams

What is great logo?

  • Please log in to reply

#21 HerbertNordal


    Junior Guru

  • Designer
  • 3433 posts

Posted 15 June 2016 - 06:49 PM

Great logos seem to stand the test of time and do not need frequent replacement, maybe a little polishing.

Simple, clean, memorable, evocative marks work best in the retail universe.

Great designers can bend rules to give a new mark a visceral connection.


A massive budget can make a mark successful by repetition, but it cannot make it loved. (see Pepsi Cola vs Coke Cola)

As a general rule, simple novel designs work best.


A current trend seem to be toward rustic, nostalgic, home-grown, logos that feel "genuine" and "personal,"not a product of digital market research.


That is, it is not from Proctor & Gamble. It comes from the blogging mom down the street.


Similarly, major international brewing corporations are buying up small craft breweries like eating peanuts. They want to be your neighborhood vender of "real".


What is a great logo? It all depends. :) 

  • jef likes this

#22 jjyepez



  • Designer
  • 955 posts

Posted 15 June 2016 - 09:41 PM

I completely agree with you ... 



IMHO: A great logo is that which sticks up into your mind and you can never ever get rid of it (no matter the reason why), and it evokes in you that original brand and feeling that it was intended to.


Some examples (just a couple of'em) (IMO): CocaCola, YellowPages, Johnny Walker, Android, Polo.






#23 jef


    Junior Member

  • Designer
  • 7 posts

Posted 18 June 2016 - 04:41 PM

Nice post,:

A logo is an identity that anchors in the human mind through its simplicity. It does not necessarily represent 
a service or a product. The human brain must remember it easily though its legibility and coherence

The sole objective of a logo is memorability 

#24 zakbrooks


    Junior Member

  • Client
  • 3 posts

Posted 03 December 2021 - 07:17 AM

Nowadays logo designs are very popular. Online businesses are taking control over physical business. Which means a good logo is a must for a business. That is why visionary logo designs are considering your needs and giving their best services. Also, take help from different brands for inspiration. Designers should be highly professional and should know how to make a perfect logo.

custom logo design by professional logo designers

#25 naseer


    Junior Member

  • Designer
  • 1 posts

Posted 08 May 2024 - 07:37 AM

A great logo is a visual representation of a brand that effectively communicates its identity, values, and personality. Here are some characteristics of a great logo:
Simple: A great logo is simple and easy to recognize. It should be memorable and easily identifiable at a glance.
Distinctive: A great logo stands out from competitors and leaves a lasting impression on viewers. It should be unique and avoid clichés.
Relevant: A great logo reflects the essence of the brand it represents. It should convey the company's mission, values, and industry.
Versatile: A great logo is versatile and works well across different mediums and sizes. It should look good whether it's printed on a business card, displayed on a website, or embroidered on a shirt.
Timeless: A great logo is timeless and doesn't rely on current trends that may become outdated quickly. It should withstand the test of time and remain relevant for years to come.
Scalable: A great logo is scalable and maintains its visual integrity when resized. Whether it's displayed on a billboard or a mobile screen, it should remain clear and legible.
Appropriate Color Scheme: A great logo uses colors strategically to evoke emotions and convey the brand's personality. The color scheme should be appropriate for the industry and target audience.
Adaptable: A great logo is adaptable to different contexts and applications. It should look good in both color and black and white, and in various orientations.
Memorable: A great logo is memorable and leaves a lasting impression on viewers. It should be distinctive enough to be easily recalled by customers.
Meaningful: A great logo has depth and meaning behind its design elements. Whether it incorporates symbolism, hidden meanings, or cultural references, it should resonate with the target audience.
By embodying these characteristics, a great logo becomes a powerful tool for brand recognition and identity, helping businesses establish a strong presence in their respective markets.

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users