WHAT IS UX?
User experience (UX) is an approach and process for designing and building websites(opens in a new tab), applications, and other products and services. UX focuses on the needs of the end user, ensuring that products are fast, simple, intuitive, and easy to interact with. A UX design approach increases user satisfaction, and reduces friction and frustration for your customers.
UX NEED IN WEBSITE DESIGN UAE:
UAE is a business hub as every industry has tried their best to capture clients from this diverse culture but during the pandemic, the web design agencies UAE become popular with the demand of e-commerce and digital businesses. That doesn’t mean that the impact of UI/UX is temporary but rather it has proved that UI UX Designing companies in UAE fulfill the needs of brands, and have better outcomes than ever.
The businesses need web design agency abu dhabi or a website design dubai to stay market competitive and hence the demand has increased. Point Blanc Media understands client needs and the UAE business market well, so that you can make most out of it.
But the question lies here, what do UX really do in website designing?
WHAT DOES UX FOR WEBSITES DO?
The area of web design weaves critical analysis and logic to understand and plan for a user’s interaction with products, systems, and services. It includes usability, design, navigation, and impression. Simply put, it’s about creating a great web design. UX design is like the blueprint of a house: it plans how to help people get in and out, and from one room to the next.
Your website needs to look great, so the best UX brings together:
Clean, clear, and simple graphical and UI design
Consistent approach and formatting for fonts, images, and interactive media
Easy-to-use and uncluttered website navigation and interactive elements
HOW TO IMPLEMENT POWERFUL UX ON YOUR WEBSITE?
Before starting on the website design, it’s helpful to take a step back and look at the big picture and understand everything about your operations so that every part of your website focuses on meeting user needs.
The following is the guide of implementing User Experience for website designing:
Identify the type of users who will be accessing your website
The first requirement for designing a website is to know the target audience of your website. Carry out some audience analysis and segmentation, so you can understand the needs, intent, and possible actions of each website reader.
Think about the purpose of a user’s website visit
Consider what a visitor will do when they arrive at your website. Do they want answers to questions? Are they trying to learn about your business? Do they want to compare or buy products? Will they need details of your service offerings? Your website UX needs to meet that user's purpose and intent. As you’re designing the website, always be asking “will this help the user take the action that they need?”, and build accordingly.
Provide the information a user needs to make decisions
The quality of information should be just the right way on your website so it must help the user’s decision to fulfill their purpose. It's important to place the content in a way that by creating, formatting, and presenting content in a simple, informative, relevant, and easy-to-understand way.
Design navigation and calls to action that are clear and obvious
Start with designing a navigation structure that’s simple and intuitive, with clear labels that define each section of the website. From there, you can use descriptive links to guide people through the site, together with buttons and similar graphical elements that emphasize “calls to action.
Test out your website experience
Once you have a prototype website up and running, it’s time for a test. Get some of your peers and colleagues to try the website out on different devices to make sure it’s performing as expected. Ask them to carry out tasks similar to a normal user, and gather feedback on what works and what doesn’t.