Sherlocks BI & Analytics

Contest Holder: OscarJL

10/12/18

Open

Prize

€309

Entries

213
9d 6h left

Project description

Hi all,


My name is Oscar and I am working as a business intelligence consultant at a medium-sized Dutch consultancy firm that operates without a hierarchical structre. The specific team I am working in consists of 10 young Tableau, Power BI and Alteryx consultants between the age of 23 and 38 who like to keep things down-to-earth with our clients. This means that we try to keep a relaxed relationship with our clients, which is in contrast to the more traditional consultancy firms.

The team I am working in is thinking about branching off and we would like to have a logo for the new company. We are still thinking of the final name, but we would like to incorporate Sherlocks into the name. For now, Sherlocks BI & Analytics is the preferred name. The reason behind the name Sherlocks is the fact that we often encounter a ton of unstructured/unused data at our clients which we have to transform into useful analytics and dashboards that can improve business decisions. In other words, we solve (data) puzzles through observation and logical reasoning just like Sherlock Holmes. One of my colleagues even came up with the ridiculous idea that Sherlocks is an abbreviation for Smart HERoes LOsing COmplexity and providing Knowledgeable Solutions... 

The goal of our work is that with our insights, we improve underlying processes and encourage people to improve the work they do. We thus allign people, processes and systems to improve efficiency of companies.

Anyways, in terms of requirements for the logo: we don't really have a specific idea, but something along the lines of us being data detectives could be an option. Moreover, we would love to see the logo reflect something of our young and down-to-earth approach, so the logo preferably is not extremely old fashioned. However, we still want to look professional of course! Other than that, you are completely free in your designs as you guys are the experts!

We are looking forward to your designs!

Cheers,

Oscar

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