not too late..
The last one is a vector flower. They REALLY wanted to keep the flower so that is how it'll be and as far as the font that IS what it'll be. There was no liking any of my suggestions and I tried a few.. other than the ones I've shown here.
The ad's have taken a back burner to labels now. They have a meeting w/ a whole sales food person coming up soon and want to have labels ready for demo's.
So far the logo will be one of them that I posted last and working on MANY labels for sauces, ice cream, tea/lemonaid, rubs and a slew of other items.
I've worked with Whole Foods before - they can be sticklers on what they want to see on a label. That's cool, though - good luck!