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Brief-related improvements

Brief features

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Poll: Brief Emprovements (0 member(s) have cast votes)

Are you satisfied with the DC Brief structure?

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What kind of emprovements you may suggest?

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How effective is the Client's use of the Brief elements to communicate their thoughts?

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#1 PrismaCreative



  • Designer
  • 636 posts

Posted 21 February 2018 - 03:32 AM

"Hi, I want a design. Thank you"  :confused:



Hello everyone,


I started this thread in the aim of collaboratively finding a "perfect" structure for the Brief section;

The structure that may save you time and effort reading the Brief, and accurately communicate the client's need/ideas/concepts ...


If the Brief is perfect, then you have a better idea of what the client really needs,

If the Brief is poor or not properly written, there begun another chapter of extra/free "hassles."


Please feel free to comment with your suggestions.


 "Brief FIRST!"  :)



*I may modify the poll later  on with some good questions. You can suggest anything.

  • HerbertNordal, weiesnbach and Mahendra_Mahe like this

#2 Babba


    Lead Moderator

  • Designer
  • 36866 posts

Posted 21 February 2018 - 08:15 AM

We are still depending on clients will to do the proper briefing. Sometimes they are very clear, directive and precise with their vision, while the other extreme is that they do not have a clue, but waiting to start the process and see different options from designers. Some of them do not know or think they DO know how to represent their business.


Writing the brief is pretty simple technically if they know what to say trough it.


Also, clients are encouraged to make the best brief in order to get the best results. 



  • "The more precise your brief is, the more accurate the designs. You will have many good options to choose from as opposed to many mediocre options (if your brief is too vague)."

Writing the Brief


Personally, I really hate long briefs, or briefs with the single sentence. That puts me off, and instantly make me to jump on another contest. 

I like when client is using Brief Options Slide Bar (Design Look & Feel). 

For me, the worst thing is when they write a good, well directed brief, but then meanwhile began to be totally opposite. 


The part which I would like to see improved on DC is to get notification, both my e-mail and profile when on line, and also NOTED in the brief, that it has been UPDATED. 

  • sharie, weiesnbach, Kristina2912 and 3 others like this

#3 mahdiduri37


    Junior Guru

  • Designer
  • 306 posts

Posted 21 February 2018 - 10:52 AM

I agree with you @Baba. one thing that makes me sad is when CH choose the generic shape as a winner. Is it possible for CH to be given an explanation of the widely used generic design before the contest begins? and Is it possible to add Brief Options Slide Bar (Design Look & Feel) for Generic or Unique?

  • HerbertNordal, Kristina2912 and PrismaCreative like this

#4 weiesnbach



  • Designer
  • 486 posts

Posted 21 February 2018 - 03:16 PM

I've said it before,  and this one really bugs me endlessly,  but on illustration/flier/poster/book-cover briefs it should be mandatory that  they  specify  a size. You could go  out and do  a great 8.5x11, as a raster, only to  find out what they  actually needed was 24x36, or some other size. It is very-very  rare to  see an actual  size listed in a brief like this, and it is literally the one piece of information  you want to know when  you start(especially if it is a raster, but even with a vector you want an aspect ratio).  For logos it's not at all important,  but for most everything else it's crucial knowledge. 

  • sharie, HerbertNordal, Babba and 3 others like this

#5 HerbertNordal


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Posted 21 February 2018 - 07:03 PM

Most of the contest holders are not experienced art buyers.

They have unpolished taste.

They don't know what they don't know.

They don't know how to ask for what they think they want.

When they get what they ask for, they realize that it is not right.


This takes some getting used to by designers.

You end up finding out what the client doesn't like.

They may have to ask someone else for the tech specs of the project.


From DC standpoint, they do not want to put anything in the brief creation that will interrupt the completion of the brief.

They do not want to chase customers away, even ambivalent confused ignorant customers.

I wonder haw many briefs have been abandon half way through their creation?

The balance is is trying to get enough information without complication.


As designers we do not usually get to see the process each crowd source site uses for brief creation.

I am sure that there is room for improvement, but even so, someone is going to be unhappy.

It is just the nature of the beast.


  • sharie, Babba, weiesnbach and 3 others like this

#6 HerbertNordal


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Posted 21 February 2018 - 11:41 PM

If you can start out with a dizzy brief, go through endless revisions, reach a happy conclusion and make the CH feel like an insightful genius, YOU win.


The most competitive designers seem to have that great level of communication skill to go along with their aesthetic talents.


Who knew?

  • weiesnbach, Kristina2912, PrismaCreative and 1 other like this

#7 HerbertNordal


    Junior Guru

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  • 3433 posts

Posted 22 February 2018 - 07:10 PM

One feature that I think would be useful is to be able to sort contests by industry.

Most experienced designers have a personal style that is strongly favored by certain types of businesses.

(the CH would check a box indicating the business type)


This information might also be helpful for DC. Marketing to new targeted industries could be enhanced.

(trash bin cleaners, block chain schemes, etc.?)

  • Babba, weiesnbach, Kristina2912 and 2 others like this

#8 Kristina2912


    Junior Member

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Posted 24 February 2018 - 10:00 PM

Hi everybody! During the time I took part in the competitions, I realized that some clients know exactly what they want, then the designer will provide the right option for the client's business. But it happens quite the contrary, that the client accurately described their preferences, but does not adhere to them, and as a result evaluates a completely different job. In such cases, it's hard to work with clients, you have to adjust, offer different options or even refuse. Some customers do a very brief review and wait for the designers to provide different options for their choice. You have to ask for more information from the client, which can be very useful when creating a design. Perhaps because of a wrong approach or a misunderstanding of the overview, you can be blocked by the client, so he gives you to understand that he does not like your design style and you can not spend your time on this contest. In the end, it seems to me that customers are attracted by the right choice and a variety of design options.

  • weiesnbach and DesignBear like this

#9 HerbertNordal


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Posted 24 February 2018 - 10:25 PM

"I'll know it when I see it..."


Your right @Kristins2912.

Clients, briefs and work processes seem as variable as snowflakes. 

However, you start to see patterns of behavior and recognize "types" after a while.

I am sure shari could write a book.

Patience, optiism, and a thick skin keep the mouse rolling.

A little experience and judgement helps to avoid traps and pitfalls.

Clearly, you have all this.


a tag line on a recent contest was "tomorrow will be better"

#10 Kristina2912


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Posted 24 February 2018 - 11:03 PM

Thanks, HerbertNordal! Yes you are right! For a short while that I'm here, I can say that I began to understand some customers and it was very difficult and it took a lot of time and patience for this and now I can do what I can.

  • HerbertNordal likes this

#11 PrismaCreative



  • Designer
  • 636 posts

Posted 26 February 2018 - 02:15 AM

Hello there,
I see the topic has much interest; because -as DC creative- I think focusing on the creative part is the job we have to put our efforts in. After all, design is communication.
One point I want to make clear, is: does DC have the will to improve the platform? THIS is the question.
  • I am sorry 1 to say that the potential of our creatives is high enough to put together a whole perfect  yet worldwide competitive platform in just few days, but this potential is not exploited!
  • Any effort you put to comment this thread -I'm sorry 2- will have no effect unless DC is WANTING to improve the thing.
An example of feature request is the  "Client Comments Filtering;" it has been long demanded by designers. Does DC working on it? I dont know.
The potential for DC to grow is incredible, but this is another story.
Perhaps DC is working on an eventual upcoming big thing! who knows?
Anyhow, One point I'd suggest about the brief is to design it from the perspective and psychology of the client. DC have a good Brief structure, but does the client enjoy writing the brief?.. another question.
Modification: I developed some of the ideas within from your comments folks:----------
Problem identificaction:
  • Clients do not know much the technical things;
  • Clients do not like to write long boring brief. Writing the brief is boring -if they did they just make things more complicated;
  • Clients do not know exactly what they want from their design project;
  • The brief should be standardized; to give a better, fluent & enjoyable experience to both Clients and Designers;
  • Poor brief;

For the above reasons:

  • Gamify; The brief should be visually attractive and be RICH enough in terms of visual elements. Should contain option to choose from; ie. industry/style options templates that makes it easy for client to put together and personalize the brief to suit their needs, instead of writing "non-sense" things.
  • Brief should have a minimum of informations; Client should be prompted/guided to meet this minimum.
  • Client should provide enough data about their project; ie. Audience, Age range, Feelings to communicate through the design, Design seize/dimentions, The context/where they intend the design to be used, ...etc
  • If you compare the briefs of ALL existing design platforms, they may look a bit similar; there's an ultimate structure all of these are converging to.

Thank you

  • maxx, Markonije, Mahendra_Mahe and 1 other like this

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