Contest Brief

Project description

We’re looking for two variations of the same logo design: one that includes the full name of the company, Serona Animal Health, and one that includes only Serona. We'd like the design to work both in colour, and in black and white, both positive & negative. The logo will be used on our future website, business cards, stationary, as well as on other printed materials & promotional items.



We would like our new logo to stand out with an emphasis on the company name. In terms of the design, we would like it to be professional/corporate yet fun (if possible), with more emphasis on professional/corporate. We would like to see some designs that include a unique, non-traditional mark. We don't require and would prefer not to see animals, paw prints and crosses in the logo, but would be willing to consider designs that include them. We definitely don't want any "cutesy" designs though, so no cartoon type animal caricatures please. We like clean designs, as well as those that have some flow. Other than the above comments, we have no preconceived ideas of the specifics of what we're looking for, so be creative.



We're open to suggestion on the colour scheme and leave it to the designers to choose when creating their design. We're partial to the colours black, silver and blue (or a bluish-purple), but would like to see some designs with other colours as well.

Styles

Logo will be used on

• Web
• Print
• Promotional Items