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Latest Articles
How a Contest Helped Our Client Get the Desired Outcome

How a Contest Helped Our Client Get the Desired Outcome

Posted on October 1, 2015

Category: Customer experience, Designing a logo, Logo design

Today we had the pleasure of conversing with Charlotte Batson, one of our clients and a frequent user of our platform. Charlotte has successfully launched and completed several contests and 1-on-1 projects with DesignContest. She has kindly agreed to share her experience; expectations, first impressions and results from working with us.

(more…)

Inspiration Gallery: Ideas For Your Wedding Website

Inspiration Gallery: Ideas For Your Wedding Website

Posted on May 23, 2016

Category: Collections, General, Inspiration Gallery, Web Design

A good website is a helping hand when you are planning your wedding.

First of all it’s an indispensable guide to your guests, which covers all the needed information: what, when, where, who, how to get there. That can really make your life a bit easier because there is no need for you to tell the wedding details hundreds of times to each guest. The date, wedding dress-code, wedding day info, menu, logistic, RSVP, wedding list, hotel suggestions for your non-local guests…
(more…)

Is A Logo Good?

Is A Logo Good?

Posted on May 20, 2016

Category: Clients and Designers, Designing, Designing a logo, Graphic design, logo, Logo design, Tips

Every client willing to pay good money for a logo deserves to receive amazing product in return. But sometimes the process of choosing the best logo can be hard (especially if one doesn’t know how to define its quality). Even if a logo looks good to you, this doesn’t mean that it’ll actually benefit your company or brand.   

That’s why it is so important to know how to distinguish good logos from bad: this way you’ll be sure that you aren’t wasting your money on a useless product. But how to find out whether a logo offered to you is good? Don’t worry, we will tell you how to do so!

Answering these questions will help you to understand whether the logo designed for you is good.

1. Is this logo appropriate?

lego-logo

No company will be taken seriously if its logo doesn’t represent its essence. Would you trust your money to a bank with a childish logo made in different bright colors? I doubt that. We all have some expectations to logos (even if they are unconscious): we want the logos made for kids stores to be fun and bright, the logos made for goods for women to be elegant and pretty, the logos made for serious companies to be… well, serious! So if you are looking at a logo made for your company or brand and don’t feel that it creates the right impression – don’t buy it (or, at least, request some changes before buying it).

2. Can this logo become timeless?

coca-cola-logo

Of course, it’s very hard to predict. But at least you can tell that the logo that is designed in accordance with latest trends won’t last long. Things that were in trend a few years ago can look ridiculous to us now and so it’s very important to avoid buying trendy-looking logo if you don’t intend to change it in a few years.

3. Does this logo look original?

burger-king-logo

For example, you are an avia company and a designer offers you a beautiful, well-designed logo with a plane on it. Is this logo good? Yes, maybe. Is it original? Definitely not.

There are so many look-alike logos out there: designers create logos with trees for eco brands, logos with burgers for fast food companies, logos with paws for animal clinics, etc. Yes, it can be hard to develop truly original logo under these circumstances, and yes, a logo has to represent company’s product or service in some way, but this doesn’t have to be done so straightforwardly. A designer can present popular concept in an original way: for example, create a logo with origami bird instead of a real one, play with associations, combine a few concepts (a bird, a house, and a cage, for example) and make it look unique with the help of a certain style (a raw sketch instead of a refined look, etc.

4. Will this logo look good in any size and color?

nike-logo

Sometimes designers create concepts that are amazing and beautiful, but too complex. They look good on their own, but when you try to use them in real life (by putting these designs on the billboards, t-shirts or in newspapers), they fail. Pursuing the uniqueness, some designers forget: a logo will be used in many forms and with many colors. That’s why you have to avoid buying too complex and detailed logos (they’ll probably lose all their charm and clarity when they are resized) and always mind the color of a logo.

Of course, this doesn’t mean that you don’t have to trust designers. Experienced designers are able to offer you unexpected solutions that will benefit your brand, so it’s important for you to listen to their advices too.

I wish you skillful designers and good luck!

 

Packaging Design or How to Make People Buy Your Product

Packaging Design or How to Make People Buy Your Product

Posted on May 13, 2016

Category: Packaging Design

When manufacturers create new product, they also have to develop an appropriate packaging for it. Good packaging has to impress customers, and to fulfill this purpose it has to be not only beautiful or bright. It should attract customers’ attention, to make them want to buy this product.

Today we want to show you the most powerful packaging designs, which will surely help clients to choose this products among huge variety of others.Many of designs represented here won different international packaging design contests. 

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April Most Active DesignContest Winners

April Most Active DesignContest Winners

Posted on May 12, 2016

Category: Winners of the month

April most active winners are very creative designers, working in different design categories. Some of them appear in our monthly TOP-5 on a regular basis, and some are just newbies. Check out their designs and enjoy!

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How To Design Characters

How To Design Characters

Posted on May 11, 2016

Category: Graphic design, Graphic designer, Tips

People are surrounded with fictional characters since childhood. They appear everywhere: in cartoons, movies, books and in advertisements. No wonder that many people become attached to them – and that’s why unique and charismatic characters can be a powerful marketing tools used for promotion.

It’s always better for a certain company or brand to have its own personality. A mascot can represent this personality well and also is remembered easily (but, of course, only if its design is good).

Many famous characters look simple (for example, Hello Kitty) and so sometimes people think that it is easy to design them. But character design is much more complicated than it seems. If you want to design a good-looking character that can become a popular mascot, we can give you certain tips that will help you to do so.

(more…)

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