I need a logo for a new high end Fast-food Chain in France. The concept is the association of traditional Bagels with healthy french cuisine, authenticity and culinary subtlety. The concept is focused on four key concepts : Food Quality, Creativity, Friendly / Fun and Quick / Efficient. The Name of this new chain is Bagel Chef.
About Bagel Chef : Bagel Chef is the association of traditional Bagels with healthy french cuisine, authenticity and culinary subtlety. With the help of cooking chefs and fooding specialists , we combined the freshness of traditional bagel in the intelligence of the modern cooking industry. Since our clients are in the best position to know what they like , we will offer them the opportunity to design their own recipes entirely.
Our job is not just to offer you a special meal. Bagel Chef has been designed to stimulate clients' creativity and promote the exchange in a relaxed and friendly place. Our restaurants are made to welcome customers for a few minutes to take a meal or a few hours with their group of friends (i.e. as a starbucks or a traditional coffee shop)
What we would like : The Logo should clearly shows the brand name (Bagel Chef) and reflect our values. Our image is High End but not luxury (we're a fast food, not Louis Vuitton), and subtilely modern.
What we don't want : No Character on the Logo. We don't want the brand to look like 'from New York' like usual Bagel Shops. No Chef attributes (no chef's hat!)
Colors : We would like to see Orange (no obligation on which orange to choose, but it should be appealing for lunch), and should also contain black and / or white. Other color propositions can be made, but number of colors needs to be limited.
Targets : our key target is 18-35 citizen males and females. We focus on lunch time for people working inside Paris (mostly medium / high social classes).
Taste – Savour – Diversity – subtlety – Authentic – Noble – Healthy - Fresh
Creativity – Inventiveness – Modern - Dynamic
Fun, Friendly, informal, comfortable
Quick, Easy, Fast
More about our values :
Taste and Diversity : Bagel Chef attaches great importance to the ingredients used to create meals, and is committed to focus on local supply. Sensitive to the origin of our products and their nutritional value , we always select the best from over 10 vendors selected by us.
Creativity : Every day, we invite customers to enhance their creativity by composing the meal they crave from 8 different breads, 42 ingredients and 10 sauces. (100 000 meal opportunities).
Friendly : Our job is not just to offer you a special meal . Bagel Chef has been designed to stimulate your creativity and promote the exchange in a relaxed and friendly place . Bagel Chef is involved in your life and invites you to share a single time over a meal , a pastry or a simple coffee