We are looking for a simple yet 'punchy' logo. Subtle yet strong as opposed to 'in your face' is waht we would be looking for. Although we are not firm on our colours we do like Qlikview (www.qlikview.com) and this will be our prime product. Other colours we like are those used by SAP (www.sap.com) which are softer/warmer colours. We put a hastily crafted logo (see dyflex.com.au for an idea) using the SAP colours. It didn't come out to good. However, if there are other options combinations that you come up with, we'll look at everything.