What we do: High visibility clothing for kids to help their guardian safely spot them from distance in a large crowd, and safely spotted by drivers when they are on their bicycle or as pedestrians.
Clothing will be used as a tool but it is necessary that the look will be stylish (not like a construction worker) that kids will love to wear.
Top 3 things to communicate through our Logo:
1. Communicate safety for parents and still be “cool” in the eyes of kids ages 4-10.
2. Communicate fun and positive.
3. Communicate Innovation, new, and create a “brilliant idea” feeling.
Target Audience: The target prospects are parents, ages 28-45, who likes to travel with the kids to places like Disneyland. Outdoor type who commute with their kids on bicycles. And also kids 4-10 years old.
Logo may or may not use the slogan: "for a little peace of mind"
Our design will be used on clothing but also website and business cards.
Additional info: Should work well on bright yellow/green, bright pink and other bright colors. memorable. Should catch the eye for attention immediately (maybe yellow over black but other colors might work as well). Communicate high quality. Clothing will be used as a tool but it is necessary that the look will be stylish (not like a construction worker) that kids will love to wear.