Good process, but doesn't allow for in-depth consultation with designers. Many designers do not fully read or understand the brief, leading to a lot of entries which are not acceptable. There is issues with some designers either not fully reading requests for revisions, or not being able to understand. It would be so much better if you could talk to the designers - perhaps include a Skype type function - you could set appointments to be online at the same time.
As this is a new startup, I currently have no design requirements that are set in stone. Please feel free to use your imagination.
I require a fresh and modern logo to capture customer's attention, which will invoke feelings of modern efficiency, trust, reliability and innovative thinking.
The logo needs to be crisp and elegant, and not too complicated. I would like to see curves over straight lines, and less emphasis placed on "Australia" in the name. (Ideally I would be able to replace Australia with New Zealand, for example)
For a design to be considered with the use of the shape of Australia or the Australian flag - the design would have to be spectacular. I would recommend staying clear.
I like the font Calibri, and also like the current trend of all lower case. I do not like caps lock/all capitals.
In terms of colour, I like royal and cobalt blues, silvers - but feel free to use your imagination. Do not use green as a major colour. I would like the logo to be able to look classy on a white background (such as the side of a truck, if that becomes necessary), however, it would be beneficial if the logo could be used on other backgrounds (such as blues or black).
I will upload a selection of logos that caught my attention. I hope this will help give you an idea of what I like. I am more than happy to provide feedback, and look at as many designs as are forthcoming.