The Capital Commercial Group brand started in 2005 as a simple Cooper Plate Gothic font with orange and a silver/gray color – orange being a major accent. The initial logo was designed to have a minimalist industrial feel. In 2007 the logo evolved to an orange box with the companies name inside. The orange box derived from the company’s signage displayed across the Miami Dade market. Large signs are primarily orange (very visible when driving) as the main visual aid, and made the orange color one of the most recognized symbols. Today we have realized our brand name has become lost within the orange box. The name Casal and the color orange are the only two elements our clients and peers remember.
We are ready to evolve and are looking for a designer with a creative distinct talent to develop a new logo. We want to marry the orange element with the new company name. The use of the orange color as the main element in combination with a dark gray (sepia /taupe). This is our secondary color. The name of the company will now be The Casal Group. The word “Casal” will need to be a primary brand logo. This can also be in connection with an icon.
We are looking for “out of the box “ ideas, a symbol or font that represents industrial commercial real estate in a modern classic form that embodies an institutional corporate feeling. Samples of our signs previous logos and various marketing materials have been uploaded for your viewing. Also visit www.ccgre.com our corporate site for more information and visual aid. We look forward to receiving your creative ideas appreciate your consideration and thank you for the work and effort.
Logo will be used on