Although I'm the best at what I do, I lose customers to the competition who are better branded as training providers (Staking University and Utility Training Academy - found online at www.locatingunlimited.com and www.utasearch.com). I'm looking to rebrand the training portion of my business under the name "The Locator School" and am looking for a high impact logo that will stand out on business cards, websites and in print ads. I'm hoping for a collegiate theme, but am open to other eye-catching ideas that reflect technical expertise, dynamism, and reliability. I had originally specified a Wordmark, but several designs have incorporated interesting graphic elements. I'm totally open to that.
Thanks in advance for your help!