The logo should be modern, but still yoga-like, should be appealing to both women and men, simple, usable in positive (in color or shades of grey) as well as negative (on colored backgrounds). yogalago is a play on words for the Italian expression "yoga al lago", meaning "yoga at the lake", since the yoga studio is situated in a town at a lake. We imagine the first "a" and the "l" to be in a lighter shade than the other letters. Or maybe you have a better idea for this. We are not sure about the color as blue, which is typically associated with lakes, is not the typical yoga color. We are open to suggestions here for another good color with a reference to a lake. The letters should be either all capital or all small letters. The logo can - but must not necessarily - include visual elements (can have a reference to a lake or be yoga related).
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