Contest Brief

Project description

Design Brief

Now that vampires are fully integrated into society, a whole new market
has opened up for energy drinks. I’ve created a new drink especially
for vampires that replaces the need for human blood. I need a label for
my new bottled drink called “Bloodless: The Human Alternative” The
first drink will be O+ flavor, since this is the most popular choice
for vampires today.



The label should be 4” wide and 4” tall. Don’t worry about ingredients
or nutrition facts (I’ll put those on a separate label on the back) The
label does not have to be square, but needs to fit into these
dimensions.



What is the full name as you want it on your label?

Bloodless



Do you want any slogans or taglines on your label?

“The Human Alternative” or “the Drink with a Bite” (but I would appreciate other suggested taglines if you have some ideas!)



What service or product do you provide?

Bloodless is a new energy drink for vampires, that replaces the need to
bite humans. The specially formulated beverage completely replaces
human blood as a vampire’s sole source of nutrition, and it’s
delicious, too!



What is your target audience?

Any vampire that wants to be accepted into society, and not hurt humans, all ages.





What style would you like your label to be? Would you like unique
text, an icon with the name included in it, an icon with the name next
to it, an illustration, or a different style?

I want my label to appeal to all ages, and not be too gory. It will be
sitting on store shelves along with human-grade drinks, so it needs to
be commercially acceptable, but also needs to stand out as a vampire’s
drink. You could show vampire teeth, blood, other vampire related
elements, but don’t show killing or anything scary. Vampires are trying
to re-vamp (hehe) their image as ruthless and violent creatures to be
more socially acceptable, so this label needs to represent our new
image.



Do you want any specific ideas implemented into your label?

I think it’s important to show something clearly representative of
vampires, but I’ll leave the creativity up to you. As far as copy,
please include the following:



Bloodless

The Human Alternative

A satisfying energy drink

Type O+ Flavor

Complete nutrition, specially formulated for vampires to replace human blood

*does not contain real blood.





What should come to a customers mind when they see your label?

That it is a human blood replacement drink, to help vampires be more socially accepted in society.



How will the label be used?

It will be placed on bottles of Bloodless, on store shelves everywhere.



Do you have any files or images that you wish the designers to view?

These are some label designs that I like, but feel free to use your creativity to make something completely new and original



http://farm3.static.flickr.com/2697/...f593fa6603.jpg

http://clicklogin.com/blog/wp-conten...a78b50d753.jpg

http://pzrservices.typepad.com/.a/6a...9c23970c-400wi

http://screamingzombieenergy.com/ima...o-homepage.jpg

http://hydroterracorp.com/images/pro...L_00545015.jpg



This is the bottle I am using to package the drink. This is only for
your reference, do not mockup your label onto the bottle at this time:

http://www.istockphoto.com/file_thum...lank-label.jpg







The winner will be determined by the poll open to all registered
members of the DC community. I am sure that the members will judge the
creativity, the drawing skills and your sense of humor. Just as usual,
the winner of this contest will receive a DC t-shirt from our store and
will move one step closer to enrollment to the Elite Design Team.