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How and Why to Use Vector Graphics for Logos

Posted on September 4, 2012

Category: General

How and Why to Use Vector Graphics for Logos

We’re going to continue our streak of giving you some of our top tips and methods to improve your logo designs, this time taking a look at a topic that’s near and dear to our hearts. Yes, we’re going to be giving you the lowdown on vector graphics. If you’re not familiar with what vector graphics are, we strongly suggest that you perform a quick Google search to learn the basics. Have that done already? Great! 

The Why:

The reason we suggest you use vector graphics in your logos isn’t exactly the reason you might be thinking. Sure, vector graphics retain their values better (or perfectly) when blown-up, making them endlessly scalable and much easier to use for a variety of methods. More importantly, vector graphics are industry standard! We dare you to send a .JPG of a logo to a client that’s done this before. They’ll not only be confused, they may in fact be quite angry about it! However, you can completely avoid this by just using vector graphics in the first place. They’re better for the product that you sell, and they’re also much more prevalent than any other form of design.

The How: 

It’s fairly easy to create a vector logo in Illustrator. In fact, that is probably the best way to go about it. However, you can also draw out your logo in a program like Photoshop (or even on paper) and then render the whole thing inside Illustrator. You can do this using the live paint option, or by going in with the pen and shape tools to create an exact overlay after the fact. Either way, don’t feel like you have to use illustrator to create a vector graphic logo. There are a number of different methods you can use to reach the same end results, and if you’re using your noggin correctly, it won’t be too hard.

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