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What’s in a Good Logo Design? 8 Professional Tips and Tricks

Your logo is a visual representation of your brand. It helps you create a strong first impression and sets the tone for your quality of service, core values, mission and vision, and much more. Unprofessional logos will make your potential customers and investors question your credibility. Chances are, if...

The History and Evolution of the Google Logo

Google is a universally celebrated brand, and possibly the biggest one in the world. Over the years, Google has successfully experimented with brand extensions, viral marketing, public relations and, of course, an ever-evolving logo. However, what may be most impressive is that a logo as recognizable as Google’s has...

5 Popular Font Pairings in 2020

These are exciting times in the world of design! As we enter a bold new decade, creators and designers all over the world continue to do everything they can to grab the attention of their increasingly distracted audiences. With the bulk of viewers’ attention being on text, choice of...

10 Inspiring Insurance Logo Designs

10 Best Insurance Logo Designs Insurance companies are an epitome of trust. People rely on their services and have complete confidence that their matters will be taken care of professionally and efficiently. Potential clients look for any indication that the company is the right fit for them, especially in...

The Power of a Purple Logo

What is it that makes a brand choose the color purple to portray its identity? It is a popular choice, no doubt, but like every shade in the rainbow, it has to mean something to someone, somewhere. Spiritually, the color purple signifies a higher, more evolved state. However, physically...

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