Market research is one of the integral parts of any company business strategy. Understanding your target audience is a fundamental point of your marketing activity. Market research allows to collect initial data needed for future planning such as main market segments, market tendencies and customer needs.

In modern digital world social media is a great source for collecting all kind of data. Using this channel for market researches is obvious as the activity of social media is very high.

 Things that happen every 60 seconds online

Source: http://marketingassassin.co.uk/category/social-media-2/

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Social media and researches

Source: www.digitalinformationworld.com/2013/08/how-businesses-are-using-social-media.html