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Latest Articles
Branding Of National Airlines

Branding Of National Airlines

Posted on February 2, 2018

Category: Branding, Creativity, Inspiration, Inspiration Gallery, Marketing, Truth facts

Air conveyance is becoming an increasingly perspective business for investors. Not surprisingly, the increase in demand aggravates competition among market players. As a result, in the market, we see a virtual war of brands for potential passengers. Let’s look at the example of the two giant airlines and what successful moves do marketers invent to achieve their goals.

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33 Green Logos Designed On DesignContest

33 Green Logos Designed On DesignContest

Posted on January 31, 2018

Category: Branding, Creativity, Designing, Graphic design, Graphic designer, identity, Inspiration, Inspiration Gallery, Logo design, Logo Trends, Marketing, Redesign, Trends

Green logos are even better when created on DesignContest. Previously, we showed you our best red and blue logo designs. Now, it is time to go green!

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Eco-Friendly Product Design

Eco-Friendly Product Design

Posted on January 17, 2018

Category: Branding, Creativity, General, Graphic design, Inspiration, Marketing, Truth facts

It’s difficult to assume that such a topic as recycling of plastic may be of interest to someone. That’s false because the world is actively developing the idea of protecting the environment, processing harmful materials, sorting out the garbage and so on.

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12 Archetypes Of Design And Branding

12 Archetypes Of Design And Branding

Posted on January 14, 2018

Category: Branding, Designing, identity, Logo design, Marketing, Packaging Design

Who would think that someday, the studies by Carl Gustav Jung would be implemented in design and branding? Not the great scientist himself, for sure. Though the concept of a brand as we know it was born in 1889, it wasn’t highly popular with people at the time when Jung was working on his studies about psychological archetypes. Strangely enough, his work helped another scholar, Carol S. Pearson, to sort out brand archetypes in the XXI century. This knowledge helps business owners to define their brand and to create a business marketing strategy that will bring them a significant profit.

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Business Market Research: What? Where? When?

Business Market Research: What? Where? When?

Posted on December 27, 2017

Category: Branding, Entrepreneurship, Market Trends, Marketing, Small Business

An ancient Chinese proverb says that you should know your enemy. This way, you’ll know yourself. When it comes to your business, your enemy is less obvious than you think. Your competitors are only a part of a huge machine that stands against you. This machine is called “a market” and it always opposes you. Unless you find enough information to fight back. In this case, the market will become your business best friend. That’s when a business market research gets in the spotlight.

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