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honestly, im not feelin it. i can see they went for the modern 2.0 look, but its a beer company, cmon. some sort of olde english bushes or lions jumping around or something would have livened it up a little. and also, helvetica for beer?? not working.
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Thread: new miller coors logo
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07-01-2008 07:17 PM #1Registered User
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new miller coors logo
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07-02-2008 01:03 AM #2Elite Designer
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Not liking it too doesn't look that would done. Also look more like an egg then top view of a glass. I like the actually the real cup before it turns into the logo. Also those tick lines are quite bad. I bet it can be much cleaner than that.
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07-02-2008 08:34 AM #3Elite Designer
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Originally Posted by JNT86
If it were for beer - I would COMPLETELY agree... but "Pentagram has designed the identity for MillerCoors, the new joint venture between brewing giants SABMiller and Molson Coors for the U.S. market. .... The joint venture will be most used for business-to-business communications, and largely invisible to typical consumers. "
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07-02-2008 02:20 PM #4Registered User
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well its still a beer company, even if it is the corporate branch. i actually like the idea of a downward view into the cup, its original. but i just don't think it's panned out into a good logo. it gives the distinct impression of a flat cup of beer, because of the lack of foam and the tepid color. i feel like i'm cleaning up warm, half drunk cups at 9 am after a party, all it needs now is some drowned cigarette butts lol... this logo is slightly disgusting i gotta say.
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07-03-2008 03:36 PM #5Elite Designer
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the fact that they had to show the beer being poured into the glass before the actual logo says a lot about it.
I'm not liking it.----> Winter's Blogspot!! <----
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07-07-2008 05:43 AM #6Elite Designer
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Looks like an eye looking down.
The concept of the glass being shown from above for the logo seems much better than the actual reality of the glass being shown from above.
I think the idea seemed to good to them not to use it, and they overlooked the way the logo actually looks like. And it is a good idea. But not a very good logo, in my opinion...
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07-07-2008 07:47 AM #7Registered User
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one word.... u g l y. They should come to this website for a redesign....
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