Rebranding HP

[Chung Dha]

HP is rebranding to an orb design.* They removed the rounded rectangle on the back and update it with 3d web2.0 design of the logo. However I find it less powerfull then the ol logo. They could had just added the 3d look and shine to the old logo. Also the globe have a odd [...]

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[resurepus]

I prefer the old clean look. The sphere may look trendy, but I guarantee you that in 3 years it will look old and will require another redesign.

[deleted member]

yeah they should of just fixed up the old one a bit...

[3masd]

It looks like they're wearing it with the new design trend, it doesn't look like a rebrandign but dressed logo just for the occasion.

[willylorbo]

I absolutely agree with resurepus

[rinaldidesigns]

I think the NEW logo looks dated, the old one is WAY better.

[Jochemdv]

HP.
The logo looks like a car brand now.
A strong font should be way more affective for a brand like this.
No-nonsens, no globe, no need for anything to keep the H and P together.
They act like the branding name isn't good enough, "it needs something more"..
No! it needs something less!

too bad.

[PixelFuze]

I'm going to have to agree with everyone else on this one, the old one was much better. I don't like the look of the new one at all, just doesn't appeal to me and it's not professional enough for such a big corporation.

[geek]

What is happening to companies today? First was pepsi, then now HP. I'm wondering whose next.

[Waqqas]

The new logo can still work (to much extent) if they are to put the hp globe in a light-colored (grey-white?) rectangular enclosure with rounded-corners. I think.

[Brewman2010]

I would have to agree with the group on this one. The old one was much more timeless and unique. Just a simple refresh would have been fine - although not required. This one is too trendy - soon to be outdated