Nickelodeon cleans up!

[NationDesign]

Greetings,

I was watching nick with my daughter and noticed the lack of slime and a new logo design. Nickelodeon would be a true designer's dream for branding!

You can check out the newest nick brand design here:

Nickelodeon cleans up: idsgn (a design blog)

I need some time to decide what I think. Perhaps some rainy days on the weekend with my daughter will help shape my opinion. But, my daughter likes the old logo better and I am not the target audience, right?

Cheers,
Brett

[DesignsbyALX]

I think the old one was better, more playful and toony... Never change a winning formula

[Coy]

noticed the change when I was waching it myself. lol

I don't like/dislike it I'm kinda neutral. The kids really didn't notice though, untill I pointed it out. Now if spongbob turns green or something they'll think something is wrong with the tv. hahaha

I remember the first one that had the rainbow colors.. dang I'm old.

[Geko]

I got used to the old logo, the new typeface looks weird, maybe it would work for their subrand teennick or something, I like the idea tho. Having a single "nick" will get all the subrands identified as nickelodeon brand.

Love the color since im a orange fan

[bschall23]

It really kind of reminds of Nintendo. The type face is similar.
looking through the past variations, I think I like the last logo best with just "Nick" in side the splash instead of the whole name.

[danuyudhist]

I don't like a new one.. this typeface is very usual and similar to many other brand cmiiw

I like the old one, very cartoon style, and i love the changing background on the logo... this is so great

[Brixtonian]

the old one makes more sense to me, seems more childish. bschall23 you're right, it reminds me of nintendo too

[TheNutz]

i'm not in the target but i love it.
look at this http://www.idsgn.org/images/nickelod...isters-new.png
the only problem i see is that it doesn't look good on small size

[jmillgraphics]

I super love the new logo. The old was good too, but the new one is great. I have a 3 year old son, and let's just say I get to watch a lot of Nick and Nick Jr. lol. I think the new logo fits very well with their identity and campaigning. They talk about families and kids doing things fun together, and I think the new identity does a good job of showing family. The old one was aimed more at just the kids. Besides it could be worse (ack... ah...pepsi... guah ah.. ahem) LOL.

J

[monimen]

The Brand name is too long and 1 long word.. It needs a logo rather than a logotype.. old one's splash was not unique but it also was a logo.

And the result its nickelodeon.com goes to nick.com :



Ok, here is the idea, they gonna cut the name to "Nick" .. how creative ... :|

[shefshef019]

The new logo just doesn't have enough personality. I think the classic splat (or sometimes a blimp or other shape) makes perfect sense for the fun channel that brought us Doug, Double Dare, Rocko, and Ren & Stimpy. The new logo seems to bland and conservative. Powdered Toast Man would not approve :P

[AXEL89]

Well, the last one made me think of something fun and for kids(also because i grew with it), the new one reminds me of the N channel, not for kids.

[zugraphi]

If I may add my opinion to the discussion, I feel the logo on it's own is not as strong as the old one, but as a logo family, I think the whole system is very recognized while maintaining a good shift from one subrand to another.

[5cupsofcoffee]

I like it. The brand has become much more than just the logo. By simplifying it they can attach it to their total brand image without looking too busy.

[kcedge]

like the new one but i loved the old one... i feel like the old one appeals to children more.

[stratopeter]

I think the old one was more concise and fun. The new logo looks just like any random toy manufacturer. It reminds me a bit of playmobil ( http://upload.wikimedia.org/wikipedi...ymobil.svg.png )...

And I'd also never associate the i with the outline of a child (which is written in the article)... Our perception is so conditioned to look at letterforms that a small change in a letter just doesn't have enough strenght to be seen as something different. At first I thought it was a reference to the old logo because it looks like the point of the i drops of the stem.

[braja]

For me, the old logo is iconical. Even at large distances, I know what it is.
(I think this is also the case with others)
If something "must" be changed, possibly I changed the interior of the logo. Maybe just a short name?... (As someone already said)
Splash would certainly kept!
For example, McDonalds. There are a hundred variations, but one distinctive thing never changes.
(Maybe not a good comparison but now it's my thought)

Please consider, not twice ... many times before you decide.

Regards

[amir]

I like the old version, looks better.
more playful, Children's Friendly and cartoony...

[NDHdesign]

I liked the old logo better... but then again I grew up on nickelodeon. It seems like it still hasn't lost its baby fat.

[bzDD]

iT is about the target audiences.
I agree that even the kids do not notice thechange and they are watching this channel in daily basis!
As long as recognizable, they know it is Nickelodeon!