basic logo critique

hey guys, I was asked to work on a logo for my friend's business. www.xeinge.com (current logo)...I'm making a new one trying to incorporate a little meaning to the logo. There are four categories of Xeinge. One is entertainment (www.watunes.com.) is the current entertainment portion of Xeinge. I forget what the other 3 categories are, but anyway, i wanted to incorporate "4".

Let me know what you think. The text is very .....plain right now, not sure what to do with it :| HELP! lol thanks.



EDIT:: personally, I think the top 2 are the stronger of the 4...not sure though... I still think something is wrong with it...

EDIT 2:: (updated logo tries)


EDIT 3:: (updated logos)

basically is your (_Redrum's) adjustment with my own text alteration and color adjustments. What do you think? I still like your's A LOT better. hmmmmmm lol.

thanks _Redrum!

Nice work, I personally think bottom left has alot of potential, I love the idea of incorporating the X into the logo, but maybe make the X a little more visible? Top left is great too.

cool, thanks Von. I was thinking the same about the X to be more visible... I'll mess with it and throw some new curves at it I'll edit the first post with the revision.

Hey, Harrison.

Just want you to know right off, I want to help— I don't mean to sound like a pompous know-it-all

It looks to me like you've got a good vision, but you're not quite executing what's in your mind— is that accurate?

The most important thing in a logo is balance— it's gotta be able to hold it's weight on its own, and sit well on a page with other elements (like as a letterhead, or on an envelope, or an ad).

I really like the idea of the top left one, but it's just not balanced. Do you see that? It kind of drags your eye around as you look at it, rather than being a cohesive, BAM, right in your face, recognizable, powerful logo.

One thing I would recommend is to lose the gradients altogether and see how that looks... also, maybe try tilting the whole graphic 45 degrees so the negative space makes the "X." And the font needs to balance a little better. The tagline needs to be a different font than the Xeinge, or at least a different weight, or all caps, or something to distinguish it from the other.

Don't be afraid to make 20 or 30 more versions... just go wild with it. After a while, something will click.

Hey, Harrison.

Just want you to know right off, I want to help— I don't mean to sound like a pompous know-it-all

stop right there! you're not being mean at all! lol! This is why i posted it, i know its a weak design, It's kind of hard for me to make a logo for a basic design. Because usually, there is something like....waterdrop, or a leaf, or something that incorporates with the name. The Xeinge logo is the opposite. It's a name. The company has four subdivisions, but i really don't think it would be a good idea to incorporate all 4 ideas seperately with its own "graphic"...idk maybe i should try that. like you said, something will click.

I totally get what you mean with the balance. Definitely. The text is just plain ugly right now. I literally just started but I have no clue where to turn with this. Thank you for your input! When i update I'll hope to see another response from you hehe.

I'll try the no gradient and the solid color. Turn it 45 degrees. along with other things as well. i really appreciate the feedback! THANK YOU SO MUCH!

One of the reasons the text is boring may be that you're using a plain kerning. Another is that you've got a really non-boring shape next to it. If I stood next to some movie star in my pajamas, I would look boring too. It's a small word, Xeinge; try adding something unique to the font. I personally see the most potential with the top right design in the first image. I think with a few tweaks, it could look really nice. I can show you what I mean, if you don't mind me playing with your design

i honestly don't mind at all. you want the illustrator file? I love this feedback. I've never gotten feedback like this before on any other forum. I love this place. haha.

and hey, don't put yourself down, if you were next to a celebrity with your pajamas on, you could have some REALLY nice pajamas on. hehe.

I've attached an example. Notice, all I really did is what I mentioned earlier: Changed the kerning, added a bit of excitement to the font, and I also tweaked the shape bit. I really liked the smooth curves on the bottom in the original, so I thought it would look nice on the sides as well. Generally, it looks a bit more like an X now as well, which is a bonus. If you based the icon on the four parts of the company and nothing else, then the down side is that the company is now stuck with only having four parts. To add a fifth part, they'd need to redesign their logo.

BTW, this is just one idea. The purpose of it was to show the types of things that can be done, but there are many other variations to explore as well.

wow. your right. lol...thats great. it looks really good hehe. I'll mess around with it. I get what you mean now with the text. just alter it a little and explore . thanks a lot! hehe!

I'll update with my version/s