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What Makes Photographers’ Logo Memorable? [Survey]

What Makes Photographers’ Logo Memorable? [Survey]

Several weeks ago we interviewed 150 photographers from the USA, Canada, Austarlia and Europe. We wanted to investigate into different ways of attracting new clients.

What do photographers do to stand out from their competitors?

We also asked whether they had personal logos and how they developed them. 

a931adae   47% of photographers do not have personal logo. Those who already have logos, place them on photos, websites, CDs and business cards.

a931adae   Photographers who have personal logos earn 20-30% more than those who have no logos.

a931adae   86% of photographers without a logo plan to get one in the near future. They clearly understand that a personal logo is a necessity.

a931adae   Most photographers hire a freelancer or refer to a design studio to develop a logo.

a931adae   48% of photographers are aware of crowdsourcing websites for graphic design. 52% are not quite clear about the service and the process.

a931adae   More than 60% of photographers were interested to start a logo design contest. Most of them are curious to see what international designers with different cultural backgrounds and world views would have to offer. Not only were they interested in the final result but also in the process itself, saying that the idea of a competition is very intriguing.

Photographers’ logo design contest is an opportunity for endless creativity and experimentation.

We would like to share the winning designs with you:

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Posted on February 5, 2015

Category: General, Surveys

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  • Leanne Molter

    I found the statistics on photographers with logos very interesting though I have to admit as a graphic designer I do not agree with the concept of crowd-sourcing logos. Much like photographers, graphic designers put a lot of work into designing a logo. Since it is someone’s brand and basis of a company’s identity it is one of the most important things a graphic designer can be hired for. For example if, as a graphic designer, I needed photos for a project, would I hold a many hour photoshoot and just have a bunch of photographers come take photos and then only pay the one of them because “Hey you won the contest?!” No I wouldn’t. I would find a photographer whose style I like and who I want to take my photos. It is the same for design. Also the professional organization for design professional standards doesn’t even agree with crowd sourcing or contests like this. Read here the harms of crowd sourcing http://www.aiga.org/whats-the-harm-in-crowdsourcing/

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