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SPORT LOGO SURVEY

SPORT LOGO SURVEY

We have conducted a small survey of different gyms, fitness and sport clubs, dance and yoga studios asking our TOP designers to assess company logos and share their thoughts concerning design and branding.

Our designers reviewed 200 logos and concluded that more than 60% of the logos can be improved. Our designers listed most common mistakes people do when creating a logo:

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   logo outlines;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   logos in boxes;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   using more than 3-4 colors;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   using more than 2 fonts;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   overused elements such as stylized humans

 

humans

 

and a list of bad design practises such as:

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   heaviness (lots of small elements, signs and words);

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   mismatching fonts or colors, hard to read fonts;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   poor quality and rasterized logos;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   clipart use, overused elements;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   faded colors.

 

inefficient

 

Additionally, our designers looked at stock logos offered on different websites. They were astonished by the number of logos featuring dumbbells, barbells and muscles. It is quite obvious that these elements are so overused that your logo would never stand out from the crowd. Nonetheless, many clients still demand such designs.

We asked designers about the ways to improve the situation. Below are the main things to consider when designing an efficient logo:

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   cleanness, easy to read graphics;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   pithiness;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   simplicity;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   relevant colors;

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f353338353532332f313233323037372f65653231383033362d323838362d313165332d393861662d3036343837616431616538342e706e67   eye-catching fonts.

 

efficient

 

Negative space or a smart logo concept are also highly recommended.

We strongly suggest our clients to follow these tips to create a memorable logo and branding.

 knop zelen ready

Posted on February 12, 2015

Category: General, Surveys, Tips

Article tags

  • Darya

    nice survey, thx )

  • Oleks

    I like this one too :)

  • http://duduul.com duduul

    Love like ur info, thanks

  • Anastasia Cool

    We are pleased you liked it :)

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