As a graphic designer, you probably have a couple good ideas about logo design. Likely, you’ve got a pretty solid understanding of how important a good logo is to the health and business of any company, but how deep does that comprehension really go? We mean it when we say that logotypes are absolutely vital to any business. If you don’t believe us, we’ve compiled a few thoughts below on not only the importance of a good logo, but also what makes one good in general. It’s a complex topic, os read on and keep an open mind, Pilgrim!

First off the bat, why is a logo so important? Let’s put it this way: If you go to a party and meet someone new, what are you most likely to remember? If you’re human, the two things you’ll take away from any new interaction are a name and a face. For a business, the logo, name, and tagline are all part of both the company’s title and visage. As a designer, you create this forefront of interaction, and it’s your responsibility to ensure that it correctly portrays the company at the back.

But what makes a good logo? When we talk about excellent logotype design, what exactly are we referencing? It’s an important question, and to help things along, we’ve whipped up a few quick bullets on the topic. Start with:

1. Color: Firstly, the color scheme used within the logo must correctly convey the emotions and principles of the institution involved. For example, a business that specializes in solar energy would best be represented by a cool color palate filled with earthy tones like blues and greens. This would be in comparison to industrial grays or blacks that have no direct connection to company.
2. Style: This one is harder to peg down, as its hardly concrete, but every bit as important as the color scheme you use. A good logo must correctly exemplify the style of the company or institution. This means it needs to nail both the tone and platform of the industry and storefront, a task much easier said than done. The end-product however, must in an instant impart an entire platform to the viewer. Think about famous logos like the Nike swoosh: How do these examples correctly display the very style of the company they represent?