When’s the last time you saw a business without a logo? It’s nearly unheard of—we’d go so far as to say it’s absolutely impossible—and if you possess business savvy, you’ll want to be sure your graphic design business has some kind of graphical front-end, too. There’s a number of reasons for this (we’ll get there in a second) but no matter what state your business logo is in, we have a handful of tips ready to both improve and establish your company’s design mascot.


First of all, why do you need a logo? I mean, it’s not like you can’t work without one, right? Well, actually, a logo might be more important to hooking clients than you think. Consider this:

What good is Coca-Cola without that famous logo? What about McDonald’s arches? Think about how much of each company there is in that simple bit of color and design. When you’re on the interstate cruising for a meal, you immediately recognize the golden arches, associating them with every experience you’ve ever had there. Likewise, the Coca-Cola logo represents a long history of solid soda making, recalling thoughts of polar bears and Father Christmas.

Logos are extremely powerful ways to establish your brand name and promote your business. By giving your clients a face to pair with your company, you open up all kinds of psychological doors in the human brain. Likewise, once an association has been made, a logo becomes an awesome way to promote more using less. Logos are small but powerful: Tiny enough to fit on an adhesive sticker, while still sporting all the mental baggage you want in your clients’ mind.

Because a logo is so important for your business, you’ll want to be sure you pick one that exemplifies your company. Are you looking to make a posh, or professional statement to attract the higher-end client? Or are you trying to be quirky and hip, pulling in the younger, more tech-savvy crowd? A logo is a quick way to set the tone for your business, so pick wisely, and be sure to test your motif with as many people as possible: Ask your friends if that logo really says what you want it to, and if it doesn’t don’t settle for a lesser logo. Hit the drawing board again, and come back with a better design.