Posted 25 May 2013 - 03:52 PM
There is something you should have in mind: master the design, but don't forget that CHs are not master designers, so they usually choose cliches and bad designs.
Posted 11 July 2013 - 07:49 PM
Then I head to the computer and type out the name of the company. Initial Caps, ALL CAPS, lower case. Then, if there are multiple words, I type the initials in upper and lower case. C&P all of that a few times and then set it in a few different fonts (serif, sans, slab, and a few of each of those).
Then I just sit back and look at the screen. Look at the words. Analyze the letterforms, the shapes of each letter and how they interact. Get a feel for how the negative space fits the word. After I look at them for a good while I usually just get up and take a walk to let the shapes swim around in my head for a while. When I get back I look at the letters again.
After that it just depends on what I find and what the client wants. Sometimes I sketch, sometimes I get right into the computer.
Posted 07 August 2013 - 08:16 AM
I read that some of you sketch it on paper, some directly on the computer. I'm in the second group - I sketch everything in Photoshop as I'm used to its interface. Is it yet acceptable to post an entry, made in Photoshop? I mean, i do the product with the idea in mind if it needs to be vector or not. And after the idea (the logo) is approved, I quickly redraw it in Illustrator. However I'm not sure that this workflow is acceptable at all. So the question is do you make the print-ready final vector file before you even post your entry for approval?
Edited by newwerk, 07 August 2013 - 08:18 AM.
Posted 15 August 2013 - 05:06 PM
with that in front of me,I'd go straight to Illustrator...
it is better to have made a sketch or reference since it lets you work faster without confusion(you'll have an idea already on paper)
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