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Thread: Rebranding HP

  1. #1
    Guru Chung Dha's Avatar
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    Jul 2007
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    Rebranding HP


    HP is rebranding to an orb design.* They removed the rounded rectangle on the back and update it with 3d web2.0 design of the logo. However I find it less powerfull then the ol logo. They could had just added the 3d look and shine to the old logo. Also the globe have a odd [...]

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  2. #2
    The founder resurepus's Avatar
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    Nov 2003
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    I prefer the old clean look. The sphere may look trendy, but I guarantee you that in 3 years it will look old and will require another redesign.

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  3. #3
    Banned
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    Aug 2008
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    yeah they should of just fixed up the old one a bit...

  4. #4
    Apprentice Designer 3masd's Avatar
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    Mar 2008
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    It looks like they're wearing it with the new design trend, it doesn't look like a rebrandign but dressed logo just for the occasion.

  5. #5
    Junior Member willylorbo's Avatar
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    Jan 2009
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    I absolutely agree with resurepus

  6. #6
    Elite Designer rinaldidesigns's Avatar
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    Oct 2005
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    I think the NEW logo looks dated, the old one is WAY better.

  7. #7
    Junior Member Jochemdv's Avatar
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    Jan 2009
    City, State
    Tilburg
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    HP.
    The logo looks like a car brand now.
    A strong font should be way more affective for a brand like this.
    No-nonsens, no globe, no need for anything to keep the H and P together.
    They act like the branding name isn't good enough, "it needs something more"..
    No! it needs something less!

    too bad.

  8. #8
    Apprentice Designer
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    Jan 2009
    City, State
    Canada
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    I'm going to have to agree with everyone else on this one, the old one was much better. I don't like the look of the new one at all, just doesn't appeal to me and it's not professional enough for such a big corporation.

  9. #9
    Guru
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    Jan 2005
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    What is happening to companies today? First was pepsi, then now HP. I'm wondering whose next.

  10. #10
    Apprentice Designer Waqqas's Avatar
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    Nov 2009
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    Paris, France
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    The new logo can still work (to much extent) if they are to put the hp globe in a light-colored (grey-white?) rectangular enclosure with rounded-corners. I think.

  11. #11
    Junior Member Brewman2010's Avatar
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    Oct 2009
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    Lorain, Ohio, USA
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    I would have to agree with the group on this one. The old one was much more timeless and unique. Just a simple refresh would have been fine - although not required. This one is too trendy - soon to be outdated
    Last edited by Brewman2010; 12-17-2009 at 11:49 AM.

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