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Cool Logos That Use Mascots

Cool Logos That Use Mascots

Does your business have a mascot? It’s actually a pretty popular concept.

Mascot logos can be among some of the most memorable out there. Some of the most popular mascots include animals, human characters and robots. Most mascot-style logos work in one of two ways – with an actual mascot, such as a dog that inspires a visual or a cartoon-like caricature.

Here, we are showcasing a variety of logos with mascots for your inspiration.

Use of Mascots

Mascots can be an easy way to establish your brand presence.

Sports teams use mascots successfully every day. Some of the most recognizable brand mascots include Mail Chimp’s chimp, Ronald McDonald of McDonald’s, Green Giant Vegetables’ Jolly Green Giant, Disney’s Mickey Mouse and Sega Video Games’ Sonic the Hedgehog.

These mascots tell you a little something about the brand and product they sell. You get a feel for the company – whether it is fun or serious and the mascot image helps you know right away what the company is about, making this a successful marketing tool.

How Do You Pick a Mascot?

mailchimp

Picking a mascot may not be the easiest task. Commonly companies that have mascots, use a likeness or image that has a connection to the company or is part of the company name, such as MailChimp.

Other companies use mascots that relate to products. (Just think of how many milk producers use images of cows to represent their brands.) What’s important is that if you opt for a mascot that it makes sense. Pick something that has a logical tie to your company. When asked about the mascot, you should be able to explain why it is important.

Just choosing something because you like cats is not necessarily the best option. Use a mascot as part of your brand identity and company story for the best results.

20 Logos with Mascots

Here’s a look at some great logo design concepts, including some from Design Contest designers, to help inspire you.

Beast Media
beast-media

Brandoodle
brandoodle

Capone’s
capones

Domino BBQ
domino

Fat Puppy Marketing
fat-puppy

Foxmedia
foxmedia

Horstylist
horstylist

Moreland Mavericks
moreland-mavericks

Mugster
mugster

Napoleon Sushi Bar
napoleon-sushi

Olle
olle

Pear Lounge
pear-lounge

Sailormouth IPA
sailormouth-ipa

Sandia EnchantMutts
sandia

Scooter Rental
scooter

Super Nerds Computer Repair
super-nerds

StudyWhere
studywhere

Telezoo
telezoo

VeriHandy Handyman Services
verihandy

Zubry Bialystok
zubry

Posted on August 21, 2013

Category: business stationery, Designing, Graphics, identity, Inspiration, logo, Logo Trends

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