• Free consultations 24/7 and support
  • Call ico +1 888-906-1888
    Phone support: Open

    Ready for your call :)

    Our business hours:

    Mon — Fri, 8am — 2am (EST)

    US & EU support teams

    Phone support: Closed

    We are back in: 2h 34 min

    Our business hours:

    Mon — Fri, 8am — 2am (EST)

    US & EU support teams

Picking the Right Colors for Your Logo

Posted on May 2, 2012

Category: General

No other element can so drastically change the look of a project than simply modifying the hues used within the art. Think about Coca-Cola without the red, or say Chase without the blue. It just doesn’t work, does it? With that in mind, we’ve decided it’s high time we put together a little guide below that illustrates exactly how you can best choose the color for a new logo.

  1. Use Existing Themes if Possible: There’s an argument to be made for changing the color scheme of a logo with some frequency. Our local bank, FirstBank, does this regularly. However, we aren’t such big believers in that theory. If the consumer is used to the color scheme of a logo, they aren’t likely to appreciate a change in that M.O. As such, wherever possible be sure to use colors that already exist within the company’s mythos. If they have print media, in-house designs, or any other elements that make use of a dedicated color palate, stick to those hues like you’re sticking to your guns.
  2. Know the Uses: Once you’ve actually decided on a set of colors for your logo, your next immediate step is to consider the placement of the logo itself. Where will the logo be used? Will it be on the side of buildings, only in print, or hanging up in a shop somewhere? Consider all of these factors, and then imagine how the colors you have selected will look once they’re actually in place. If the colors aren’t right, the logo won’t pop. This means that the consumer won’t notice it, and your clients won’t be happy.
  3. Consider the Warmth: Lastly, look at the colors you’ve chosen and merely ask yourself if they correctly display the tone of the company. What we mean is, are all those reds going to accent a company that typically has a cool exterior? In reverse, would Chase be Chase without the cool, comforting blues used in their logo? Color is very evocative, and it’s your job to ensure that hue matches emotion to the letter. Otherwise, clients will be angry.

Are you a Designer?

Join Us

community counts

~200k designers

Related Articles

Unusual Ideas That Help Creative Graphic Design


We’re just going to put this out there, and you can do what you...

Inspiration Gallery: Through the eyes of a legally blind artist

Inspiration Gallery: Through the eyes of a legally blind artist

General, Inspiration Box, Inspiration Gallery

Let’s appreciate the artistic merit and innovation behind George Redhawk’s works. An acclaimed graphic designer...