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The Design Blog: Content Writing

Posted on February 19, 2012

Category: Business, General

Often, when readers ask us for help with their freelancing business, we tell them to start a blog discussing various aspects of graphic design. This is a great way to engage users; meet other people in the business; and show of your skills to potential clients. However, simply manufacturing a snazzy blog layout and a few posts is not going to do the trick. Without a clear direction for your content, you may find your blog floundering in the water. The easiest way to fix this? Use our tips below on how to craft better, and more engaging content for your design blog! Starting with:

1. Remember the Audience: Firstly, remember that your audience will primarily be composed of people who are already in the graphic design industry. As such, they aren’t coming to your blog to see how cool a designer you are—Well, they might, but only for the reason we’re about to name. Essentially, this audience will be looking to you for answers to their problems. They might have encountered an issue they can’t solve during a project and they’re hoping your experience will provide them with a way out. With this in mind, craft articles that detail solutions to common—or even obscure—problems. This keeps readers coming back, and sets you up as a knowledgeable institution.
2. Provide Inspiring Links: Another reason those in the industry might be attracted to your site is for a daily boost of inspiration. We all need input to grow and progress as designers. By daily crawling through a list of other design blogs and materials sites, you can quickly develop a reservoir of photos and images that will keep your work fresh: And can also be shared on your blog! Stay up to date on what’s trendy and chic, and we guarantee you’ll have the readers coming in dozens.
3. The Bio: Lastly, though this isn’t something you should be writing daily, be sure to include a competent biography of yourself as a designer. Potential clients may not know enough to respect your articles, but if they see your history and capabilities, they’re more likely to hire you for future work. Essentially, with these readers you’ll be creating the impression that you know an infinite amount about design and are some sort of guru. We all know this isn’t true, but who says you can’t spin it that way.

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