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Even More Tips to Fix that Broken eCommerce Site
In a previous post, we detailed a few of the ways in which you can prevent your eCommerce website from totally fowling up the viewer’s experience. However, we just don’t feel like we covered all the bases, leading us back to the nest again for a second round smash on your current eCommerce web design. No matter how good you think your design is, we guarantee we can find some ways to improve it: We’re the angry kind of shopper. As such, you’ll find our list of grievances held below. With your next eCommerce project, be sure to at least consider the following, starting with:
- Are the Pictures Big Enough: Have you ever heard your grandparents gripe about the fact that their book’s print is too small? If you probed a bit deeper, you’d also discover that the microscopic print tends to wreck the whole reading experience. Much is the same way with an eCommerce design. If your pictures are too small, the viewer can’t get enough visual information about the product to make an informed decision. This equates to a loss of interest, as well as lackluster sales. When in doubt, always go bigger: If you must, use thumbnails that can be expanded to fill more space with a click.
- Bad Navigation: When it comes to eCommerce sites, there’s no reason in the world your design shouldn’t flow. The process is set in stone, and if you know how the viewer will be shopping, you should be able to lead them from product to checkout effortlessly. Think about the process from the start: How can you create a design that takes the user from the homepage, then to the product category they want, then to the product, and finally to the checkout process? Ensure this process is seamless, and that at no point along the way is the viewer saying, “Now where do I click?”
- The Products are Playing Second Fiddle: One of the things that gets our goat the most is when the products are being treated unfairly. With an eCommerce design, your work is not the spotlight: The products are. At every step of the way, you should be asking yourself how the product is being focused on, and if it isn’t how it can in turn be made the emphasized element.
Posted on February 3, 2012
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