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How Important Is Visual Content?

How Important Is Visual Content?

Very. Period.

From social media to basic marketing campaignes to company websites. Do not underestimate the powers of your visual content.

Visual content is everything. It is your image, your reputation, first impressions. The list is endless. It is the boarderline between recruiting clients and losing them. The exact statistics are unknown, but it takes users online about 5 seconds to judge your content and decide whether to read on or find something better. The completition is fierce, as you can imagine so it is vital you explore all your options. 

So let’s go back to Marketing 101. Bring a notebook!

We are going to present you with 5 successful strategies, or ways you can up your visual content game and hopefully recruit more clients. 

1. Go Crazy With the Infographics. 

Take a look at the following two infographics. Although they are both interesting, one resonates with you as opposed to throwing you off from absorbing the facts.

Infographics will never be off the trends list, and you can always count on effective infographics to help deliver your message. Try infogr.am, or pictochart to create your very first infographics today and help improve the state of your visual content. 

Visual content - infographics

Image credit to the Optimal Targeting blog

Visual content - infographics 2

Image credits to Zabisco

2. Parallax Ingenuity

This website was created by UK’s Waterwise company, where parallax scrolling takes the user experience to a new level. Visit the page and see for yourself!

Visual content - parallax

3. YouTube – There’s Never Enough Videos.

Callaway Golf uses YouTube like it knows no other strategy, and rightfully so.

Visual content - YouTube

4. Instagram!

You don’t want to be behind with the times, do you? Instagram has made a phenomenal impact on social media, and especially in the field of visual marketing. I cannot think of any well respected company/business that does not use Instagram. So you should get an account!

Lets marvel at ice cream by Ben and Jerry.

Visual content - instagram

5. Pinterest Will Never Get Old

Companies usually have several boards, and use different strategies for each board. Target is a good example of a brand that is “doing it right.”

Starbucks also has excellent boards on Pinterest, however our DesignContest does not support their cause and therefore it will not be included in this article. 

Visual content - Pinterest

5. Get Creative with Storytelling

Enough said, this is an excellent visual content strategy. Dare to be quirky and different! Engage your audience in more ways than just one!


Visual content - storytelling

Image credits to Kellogg’s designers


Other good forms of visual content in marketing include Tumblr, Facebook, Evernote and so much more. 

So How Important Is the Visual Content?

We’ve decided to bluntly copy and paste (not plagiarise!) from this amazing article (and the facts they got from other amazing sources) because the information is priceless and we couldn’t have phrased it better. The website gives you 19 reasons why visual content matters, we shall cut it down to 5 because we’d rather include more visuals than text to support our bold claims. 

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)

3) 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)

5) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

So now you know! Hurry and make changes today to help improve your visual content and implement these apps and tools for a more effective marketing strategy. 

*Featured image credits to Web India Solutions.

Posted on July 24, 2015

Category: Content marketing, Designing, General, identity, Marketing, visual content, Web Design

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