Last time we took a look at making a brilliant first impression we discussed how to wow your next client when meeting them in person. However, what if you’re not trying to snare a project in the flesh? More and more, freelancers are finding work via the Internet, via design contests or other crowd sourcing initiatives, or may have local clients they have never even met, thanks to email and Facebook.

However, that doesn’t mean making a first impression is any easier. In fact, without your charming personality and good looks to help you out, you may find yourself stuck up a certain creek without a means of locomotion. Thankfully, though, we feel your pain, and have a readymade list of suggestions. If you’re trying to create a first impression with a client over the Internet, use the following suggestions to streamline the process.


  • Be Shakespeare: Dear William may be a bit too hefty of a goal, but the principle is still the same. If you can string a couple of nouns next to a verb in a fancy way, you’ll go far in this world, mate. Believe it or not, graphic design is more often about your ability to market your pitches and design ideas than it is your ability to create designs. When sending an email or introductory message to a potential client, take the time to edit your conversation multiple times. Are you saying concisely and professionally what needs to be said? How can you improve your word choice? Think like a writer, and you’ll be halfway to winning the project.



  • Be (A) Person . . . able: You aren’t a business. I mean, you might own a business, and you might be just as proud of it as we are of ours. However, that doesn’t mean you should sound like a business. What makes Starbucks so great, aside from the killer lattes? When you get down to it, it’s the personable customer service. The employees act cordial and pleasant, as if they were actual people. In your virtual correspondences with new employers, do your best to simply be you—but do it professionally! For help, see above.



  • Be Up To Date: Lastly, keep a modern portfolio. Don’t use last years material—drag out the new stuff and wow your online viewers!