Two days ago we used to have a great interview with one of our logo designers. As he has mentioned logo is the most simplified and efficient way for the company to communicate with customers. This is a complete truth. Companies begin their business identity design with the logo. Customers get the first impression looking at the logo. Logos can attract. Logos can repulse. Logos do have power!

We all know that logo should be clean and memorable. There are a lot of articles providing tips on great logo design. Understanding great logo concept is important for both designers and clients.  See the infographics where all the most important tips are collected in one place.