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Most Common Logo Design Cliches
Nobody wants to be labeled ‘generic’. Of course you’re not a generic designer! You’re a genius in disguise. Ideas circulate and get regurgitated and there is nothing you can do about it. What you can do, is become aware of some of the most generic/cliche designs and do your best to not fall under this category. Branding is about originality, after all.
What’s wrong with generic designs?
Generic design is overrated.
Generic design is boring.
Generic design is old news.
Generic design makes me and a thousand others yawn.
Let me rephrase: if you’re generic, you’re not innovative! Nobody wants to be known for their outstanding ‘generic’ designs. Clients are not looking for BORING, clients are looking for NEW, FRESH and INNOVATIVE.
13 Most Common Logo Design Cliches
1. The Lightbulb
It’s ironic isn’t it? How many times have we seen innovation and new ideas represented by a lightbulb?
2. The Globe
3. The Arch
4. The Handshake
5. The Puzzle
7. The Tree
9. The Circle Vector
10. The Gear
11. The Styalized Car
12. Acronyms in Boxes
13. Financial Graphics
Have you been using these elements in your designs? Guilty! As charged.
Hopefully you’re starting to see the pattern here. If a symbol or image can be applied to almost any company – it’s generic. What do these cliches communicate? Nothing. Aside from the fact that as a designer, you couldn’t come up with something to relate to your client or their business.
Here’s what you can do to avoid falling in the pit. The following inforgraphic asks basic questions that could potentially lead to a generic/cliche design or possibly a creative one!
If you’re experiencing an artist’s block, sometimes these things happen. “Oh, I can use that last design and modify it a bit and it’ll work”. No. Push the limits of your creativity. Take a break, get some fresh air. Regroup and come back.
Approach every design project, no matter how high-profile or humble it is, like it’s your opportunity to win the Graphic Designer’s award of the year. Although it doesn’t exist (I invented it), it goes to show that every project is an opportunity to grow and improve and push yourself to the limits. Let’s gather our forces, reboot and try to avoid these sad, unoriginal and outdated creative cliches.
Share your thoughts and ideas in the comments section below. We could all use a little inspiration and motivation
Posted on October 26, 2015
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