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The Logo Design Process Take Two

In a previous post, we began detailing how you should begin the creation of a new logo. However, we didn’t quite cover all the bases. You see, logo design can be a real hangup if you’re not careful, and as we know just how hard it can be, we think it’s a good idea to help you with the final stages of the process. With these tips you can better prepare and orchestrate the creation of a logo for your client. Continuing with:

  1. Vectorize It: In the last post, we left off with a digital sketch of the logo you produced in Photoshop. We’re going to assume you did this already, and are now ready to head to Illustrator (or whatever other vector-based program you prefer to use). Take your sketch, and now start to lay it out in Illustrator. Start with the background, and the move forward, that way you have an excellent feel for the larger details of the logo, and can progressively focus more and more on the fine-tuned elements. Get to a point where you like the look of the logo, and then head on to step two.
  2. Step Away From It: Yes, we’re serious. Once you have the initial mockup done, step away from the logo and go away for a while. Go for a walk or do the dishes: If you can sleep and comeback the next day, that’s even better. The idea here is to start-up the logo again after your brain has had time to forget it a bit. This allows you to have a few new ideas about it once you’re back behind the keyboard.
  3. Add the Finishing Touches: Take a look at the logo. What’s missing from it? How are you failing to visualize the elements the client wanted to present? Is there any way you can improve the condition of the design? If so, do your best to implement these changes. Try to visualize the logo as it will be, once it’s in place and being used. This is often a great way to tell if the logo will work “in the wild” or not, as well as what needs to be changed now. Have all that done? Great! You’re finished.


Posted on February 23, 2012

Category: Designing

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