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Type Effects: A Few Fonts Can Go a Long Way

You don’t need a ton of typefaces to create a great design. Actually fewer typefaces can actually be better. By keeping typography simple, it allows you (and users or readers) to focus on other parts of the design. Designers can get a lot of extra mileage out of type...

Color and Culture: Design for an International Audience

No matter where your business is based, it can have an international audience thanks to your website. And you want your message to come across plainly and without unintentional consequences, making color an important consideration. Color plays a huge role in the overall aesthetic of a project, including logos,...

Color Terms You Need to Know

Color is often one of the first things we notice when looking at an object. It can affect how we perceive and communicate. But it is often difficult to describe. How do you define blue other than to call it blue? There are quite a few words that help...

Adding QR Code Engagement to Your Marketing Material

Do you really need to be told what a QR code is and what it can do for your business? You see them everywhere from the supermarket to fast food places, in department stores and on most packaging. Not in your cave? Well, let’s bring you up to speed...

Why You Should Not Use Stock Art in a Logo

We’ve been talking a lot in recent weeks about the best strategies for creating a killer logo. This is something we’ve been quite interested in, as we’ve recently been inundated with a ton of logo orders. As such, we thought it might be a good idea for us to...

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