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Latest Articles
4 Eerie Comparisons to the Tesla Cybertruck

4 Eerie Comparisons to the Tesla Cybertruck

Posted on November 23, 2019

Category: Branding, Inspiration Box, Inspiration Gallery, Marketing, Product Design, Trends

Yep, it’s real.

Elon Musk’s newest vehicle launch has gone viral for its outlandish and bizarre design. Meet the Cybertruck:

 

Source: Tesla.com

The team here at DesignContest has a love-hate relationship with this vehicle design that looks to be straight out of a Mad Max movie (minus the dirt). It took just a few minutes for folks around the internet to start making comparisons and we have decided to compile a list of the four most resounding comparisons for your enjoyment.

Comparison #1. A cross between an El Camino and a DeLorean

Source: Twitter

Just look at the straight lines of the DeLorean combined with the length of the El Camino. We think that this comparison is spot on.

Comparison #2. The Lotus Esprit

 

Source: Twitter

The resemblance to this 1970s sports car is uncanny. The polygonal structure was originally inspired by Giorgetto Giugiaro‘s “folded paper” designs. Elon Musk was so inspired by the Lotus Espirit that he bought one in a 2013 auction.

Comparison #3. Cubism

Houses on the Hill Horta de Ebro by Pablo Picasso (1909)

Cubism was a period of art developed in the early 20th century that is characterized by monochromatism and overall strangeness. Can’t you see the Cybertruck appearing in one of Picasso’s cubist paintings?

Comparison #4. The Porygon

Source: Twitter

This one is a bit of a stretch, as it’s not a car, but we thought it was too good not to be included. Aptly named, the Porygon is a species of Pokémon that is created out of polygons and looks like a some kind of bird-like creature.

Conclusion

At first when we saw the Cybertruck we thought it was low poly video game rendering and not an actual truck. But we were both surprised and a bit distraught that this truck actually exists. According to Tesla’s website it looks like the vehicle will go into production in late 2021 so we still have time before we see these Frankenstein vehicles roaming the roads. So what are your thoughts? Do you LOVE the Cybertruck design or hate it?

Click here to vote in our Cybertruck Design Poll.

 

12 Archetypes Of Design And Branding

12 Archetypes Of Design And Branding

Posted on January 14, 2018

Category: Branding, Corporate Identity, Marketing, Product Design

Who would think that someday, the studies by Carl Gustav Jung would be implemented in design and branding? Not the great scientist himself, for sure. Though the concept of a brand as we know it was born in 1889, it wasn’t highly popular with people at the time when Jung was working on his studies about psychological archetypes. Strangely enough, his work helped another scholar, Carol S. Pearson, to sort out brand archetypes in the XXI century. This knowledge helps business owners to define their brand and to create a business marketing strategy that will bring them a significant profit.

(more…)

6 Packaging Design Trends 2018

6 Packaging Design Trends 2018

Posted on December 26, 2017

Category: Branding, Product Design, Trends

Do you believe in love at the first sight? If yes, what makes you fall in love with a person the moment you see him or her? Scientists think it’s all about pheromones. If that’s true, love at the first sight exists in business and sales, too. Only in this case, the role of love pheromones is played by the packaging design.

(more…)

Design As A Part Of Business Strategy

Design As A Part Of Business Strategy

Posted on December 18, 2017

Category: Branding, Business, Marketing, Product Design

Want your company to be successful? If so, you must have a firm plan. In this case, let’s talk straight business. Which business strategy do you use for your business development? Is it a growth, product differentiation, price-skimming, or acquisition strategy? Perhaps, you’ve gone even further, combining several of them? Still, no matter which strategy you use, there is one point that should be included in any of them: design.

(more…)

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