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The 7 Deadly Sins of Print Advertising

The 7 Deadly Sins of Print Advertising

Posted on October 6, 2011

Category: Business, General

At some point in the lives of most growing businesses comes the need for print advertising. Whether you’re creating a direct mail postcard to gain new business, placing a small ad in your local newspaper, or launching a full-color ad campaign in a national print magazine, the difference between a successful advertisement or a waste of valuable space can be made by avoiding these 7 deadly sins of print advertising.

 
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5 Top Ways to Get Publicity For Free

5 Top Ways to Get Publicity For Free

Posted on October 4, 2011

Category: Business, General

For a small business, appearing in magazines and newspapers these days, is no easy task. Especially when keeping things low budget. Journalists are constantly contacted by businesses of all types, wanting to appear in their publications. So it seems important to STAND OUT to get the attention of your local (or national) press. Here are our top 5 ways to get free, fantastic publicity:

 

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The difference between brand, identity and logo in corporate speak.

The difference between brand, identity and logo in corporate speak.

Posted on September 26, 2011

Category: Business, General

McDonalds new eco-image

With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working from home.They all mean slightly different things but dance around the same subject. Here’s a little exploration into the differences in these concepts.
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5 Creative & Low-Cost Ways to Promote Your Small Business

5 Creative & Low-Cost Ways to Promote Your Small Business

Posted on September 22, 2011

Category: Business, General

Just the fact that you’re reading this blog says a lot about your desire to succeed in your small business. We want you to succeed too, and that’s why we’ve compiled this list of 5 easy, creative, and low-cost ways to promote your small business:

 

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