Apple’s been in the news a lot lately, what with the release of the iPhone 4S, as well as the death of its legendary head of state, Steve Jobs. We’re unbelievably saddened to hear about the latter, and with the big man himself in mind, we’ve compiled some quick...
At some point in the lives of most growing businesses comes the need for print advertising. Whether you’re creating a direct mail postcard to gain new business, placing a small ad in your local newspaper, or launching a full-color ad campaign in a national print magazine, the difference between...
Last time we took a look at making a brilliant first impression we discussed how to wow your next client when meeting them in person. However, what if you’re not trying to snare a project in the flesh? More and more, freelancers are finding work via the Internet, via...
If you’ve been freelancing long, then you’re likely already familiar with everyone’s least favorite aspect of the job: Meeting, wooing, and securing new clients. It’s a pain, and something we all dread. However, finding new work is vital to the security of your business, and without a brilliant first...
With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working...