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The difference between brand, identity and logo in corporate speak.

With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working...

Not Just Another Rebrand

In an era where you’ll find high competition in every industry, getting the correct image for products and companies is very important and led to a high increase in rebranding. Don’t think that revamping is just something small, struggling companies do, though. Many leading companies across the world are...

Why You Need A Logo – And Why You Shouldn’t Argue

When’s the last time you saw a business without a logo? It’s nearly unheard of—we’d go so far as to say it’s absolutely impossible—and if you possess business savvy, you’ll want to be sure your graphic design business has some kind of graphical front-end, too. There’s a number of...

Bringing Out the Inner Furry: Creating Really Good Animal Themed Logos

Since the beginning of time, animals have been associated with all kinds of cultural connotations. This is most evident in logo design, where everyone from the Mom and Pop Diner down the street to Wall Street giants are using animals in their logos and designs. You can do the...

Google Logos: What’s Not to Love?

Whether or not Google remains your favorite search engine, one inarguable truth remains for the internet mega-corporation: they’ve got some great graphics. Displayed brilliantly through manipulations of their own well known search engine logo, Google has succeeded in incorporating aesthetically pleasing elements into an otherwise bland (or at least...

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